February 2020 Newsletter

New Sales Expert LLC – February Newsletter
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February 2021

Prepared to Lead Your Sales Team This Year? Here’s How to Make Sure!

If you want to know how to be a successful sales manager, you might first think about your experience and track record in sales. After all, if you’ve succeeded in sales, you’re all set to succeed leading your sales team, right? Well, it’s probably not that simple.

Why Sales Team Leadership Matters

Why is sales team leadership so important? If you think the singular benefit of increased sales is the answer, think again. Sales can increase in the short term by using a variety of strategies and tactics. Sales can increase due to external factors, too. And certainly, the general economic landscape plays a role in whether sales rise or fall. But none of these factors are reliable and sustainable. Truly effective sales leadership, on the other hand, can position your company for long-term sales growth, increasing market share, and sales team member satisfaction and loyalty. Achieving all these elements year after year depends not on trendy tactics but on excellence in sales team leadership.

Sean O’Shaughnessey
New Sales Expert, LLC
(513) 348-8700

New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them setup systems and best practices to bring products to market more effectively and develop new sales.

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:
1. Create a Sales Plan
2. Find Your Best Customers
3. Grow Your Sales

Top Salespeople Want To Work On The Best Teams
Great people want to be surrounded by great people. Top athletes want to play on the same team as other top athletes. Top salespeople want to work in the same company as other top salespeople.

Just like in football, the team doesn’t win if everyone isn’t doing their job. Linemen need to block, running backs need to run fast and not fumble, and wide receivers need to catch the ball in bounds. Every individual position contributes to the success of the team.

Good salespeople on an underperforming team feel like Sisyphus trying to get the stone to the top of the hill. Nothing they do is good enough. They are frequently asked to do more while seeing their less-skilled peers praised or even rewarded for just getting by.

Take a few minutes to rate your sales leadership and uncover any potential gaps with recommendations on how to improve your sales team in any troubled areas.
About Sales Xceleration

S
ales Xceleration is a fully integrated sales consulting business. It was created to license highly qualified individuals with 10 or more years in sales management, and empower them to deliver sustainable sales performance improvement to our clients through the creation of sales strategy, process, and execution.


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