May 2021 Newsletter

Drive New Sales
In Your Company


What’s the Secret Sauce for Better Sales Processes?

A recipe is essentially a process: Add a dash of this, a dollop of that, mix thoroughly, season to taste, and voilà! Success! When it comes to sales, the magic ingredient in the sales process – the secret sauce, if you will – is data. Fresh, relevant, heaping portions of meaningful, actionable data.
Here’s why using a data-driven sales approach is so important, and what types of data are essential to the mix:

Where Sales Process Ingredients Come Together

First things first: Your company’s Customer Relationship Management (CRM) system is where essential data should be stored, mixed, and prepared. Metaphorically speaking, it’s the pantry, the mixing bowl, and the oven where your sales process recipe comes together. Using sales performance metrics and other key data in your CRM, you can refine your sales processes to achieve new levels of sales success.

This can be true IF you first ensure the quality of your CRM and the data within it. It’s essential, for example, for your CRM to be well-chosen and properly configured.

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Sean O’Shaughnessey
New Sales Expert, LLC


New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them set up systems and best practices to bring products to market more effectively and develop new sales.

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes, and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  1. Create a Sales Plan
  2. Find Your Best Customers
  3. Grow Your Sales

Visit My Website


The Pitch You Want To Give, Yet Need To Create

Every day at a small or medium-sized company has challenges. You know this. Having been in your shoes, I find that developing the first sales pitch can be both heartbreaking and exciting. Starting from scratch and being ready to take on the world is noble, yet the downside is having absolutely no historical examples to jumpstart the creative process.

You may be lucky. Your company may be biting at the heels of one or more big competitors. If this is the case, you simply position yourself against their value proposition and say that you are better at something than the big guys.

Maybe you are also cheaper than the big guys (I hope not because pricing can always be lowered due to competitive pressures). Creating a value proposition that is “cheaper” may not be enough to differentiate you in the long run, but there is no question that it can be an advantage if your cost model still allows you to be profitable.

Do Not Internalize Doubt
But what if you need to create a unique value proposition and you cannot copy the value proposition of anyone else? What if your offering is so unique that it is hard to find another company and copy their idea?

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Sales Plan Checklist

Creating a sales plan is not a one-time exercise, but a living document that needs to be updated and revisiting frequently. Periodically reviewing your sales plan enables you to make adjustments to maximize sales results. If you haven’t created a sales plan, download our free Sales Plan Checklist to get started.

February 2020 Newsletter

New Sales Expert LLC – February Newsletter
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Drive New Sales
In Your Company
February 2021

Prepared to Lead Your Sales Team This Year? Here’s How to Make Sure!

If you want to know how to be a successful sales manager, you might first think about your experience and track record in sales. After all, if you’ve succeeded in sales, you’re all set to succeed leading your sales team, right? Well, it’s probably not that simple.

Why Sales Team Leadership Matters

Why is sales team leadership so important? If you think the singular benefit of increased sales is the answer, think again. Sales can increase in the short term by using a variety of strategies and tactics. Sales can increase due to external factors, too. And certainly, the general economic landscape plays a role in whether sales rise or fall. But none of these factors are reliable and sustainable. Truly effective sales leadership, on the other hand, can position your company for long-term sales growth, increasing market share, and sales team member satisfaction and loyalty. Achieving all these elements year after year depends not on trendy tactics but on excellence in sales team leadership.

Sean O’Shaughnessey
New Sales Expert, LLC
(513) 348-8700

New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them setup systems and best practices to bring products to market more effectively and develop new sales.

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:
1. Create a Sales Plan
2. Find Your Best Customers
3. Grow Your Sales

Top Salespeople Want To Work On The Best Teams
Great people want to be surrounded by great people. Top athletes want to play on the same team as other top athletes. Top salespeople want to work in the same company as other top salespeople.

Just like in football, the team doesn’t win if everyone isn’t doing their job. Linemen need to block, running backs need to run fast and not fumble, and wide receivers need to catch the ball in bounds. Every individual position contributes to the success of the team.

Good salespeople on an underperforming team feel like Sisyphus trying to get the stone to the top of the hill. Nothing they do is good enough. They are frequently asked to do more while seeing their less-skilled peers praised or even rewarded for just getting by.

Take a few minutes to rate your sales leadership and uncover any potential gaps with recommendations on how to improve your sales team in any troubled areas.
About Sales Xceleration

S
ales Xceleration is a fully integrated sales consulting business. It was created to license highly qualified individuals with 10 or more years in sales management, and empower them to deliver sustainable sales performance improvement to our clients through the creation of sales strategy, process, and execution.


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