The sales landscape constantly evolves, and the tools and techniques used to reach potential clients are continually refined and reimagined. One such innovative approach to sales and marketing is pioneered by salespeople and sales managers leveraging technology to add value to their client relationships and boost their sales figures.
Megan O’Hara, an executive solution specialist in Columbus, Ohio, is at the forefront of this movement. She has developed a unique method of reaching out to clients that adds value to their lives, increases her customer access, and builds her credibility. This method is simple yet impactful: Megan sends a weekly tech tip in a short video format every Monday.
This approach is designed to keep her name at the top of her clients’ minds. In a world where attention spans are increasingly limited and competition for customer attention is fierce, being the first person a client thinks of when they need a product or service is vital. By sending out these tech tips, Megan is providing a valuable service to her clients and ensuring that she remains at the forefront of their minds.
The success of this approach is evident in the response Megan has received from her clients. Many have contacted her after receiving her tech tips, expressing appreciation for her added value to their lives and initiating further business conversations. This is a clear testament to the power of this approach in building strong client relationships and driving sales.
However, the success of this approach is more than just due to the value of the tech tips Megan provides. An equally important factor is how she delivers them. She understands people value concise and easily digestible content in today’s fast-paced world. As such, she ensures that her videos are short and to the point, usually a minute at maximum. This makes them easy for her clients to consume, increasing the likelihood of engaging with the content and retaining the information provided.
Another critical element of Megan’s approach is the consistency with which she sends her tech tips. By sending them out every Monday, she creates a sense of anticipation among her clients and establishes a routine they can rely on. This consistency helps keep her top of mind for her clients, builds trust, and strengthens her relationship with them.
The innovative approach to sales and marketing demonstrated by salespeople like Megan O’Hara highlights the importance of leveraging technology to add value to client relationships and boost sales. By providing valuable content concisely and consistently, salespeople can strengthen their client relationships, increase their visibility, and ultimately drive their sales figures. Whether you are a salesperson, a sales manager, or a CEO of a small company, there is much to be learned from this approach.
Below are four actionable steps you, as a sales leader, can implement today to leverage technology and enhance your client relationships.
- Develop Valuable Content: Inspired by Megan O’Hara’s weekly tech tips, consider what unique insights or knowledge you can share with your clients. It could be short video tutorials, a weekly newsletter, or a blog. The aim here is to provide value to your clients and keep yourself at the forefront of their minds.
- Keep it Short and Concise: In a world of limited attention spans, delivering easily digestible content is crucial. Ensure your content is short, clear, and to the point, increasing the chances that your clients will engage with and remember the information you’ve presented.
- Establish a Consistent Schedule: Consistency builds trust and helps keep you at the top of your clients’ minds. Decide on a content delivery schedule that works for you and stick to it. Depending on your capacity and the nature of your content, this could be weekly, bi-weekly, or monthly.
- Leverage Technology: Use the tools available to deliver your content. This could be a simple email, a social media platform, or a video-sharing site. The aim here is to reach your clients where they are most comfortable and in a way that they can easily access and engage with your content.
You can reach out to Megan at https://www.linkedin.com/in/megan-o-hara-0b71b5a7/ and watch her video series at https://www.youtube.com/playlist?list=PLlJUGvMaVOLm64wul81R51Aj-2JuM2mxL
