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AI Tools for Sales Pros

AI Tools for Sales Pros is a practical podcast for B2B sales leaders and reps who want to use AI to sell better, not just talk about it. Hosted by Sean O’Shaughnessey, President of New Sales Expert, the show translates real sales execution into AI-enabled workflows you can actually deploy.

Each episode focuses on how to automate the busywork that steals time from selling: prospect research, CRM hygiene, sequencing, meeting follow-up, and forecasting. You’ll learn how to connect tools like ChatGPT and Google Gemini with your sales stack so you can move faster, show up better prepared, and run a more consistent process without adding headcount.

The point isn’t to replace salespeople. It’s to build an augmented seller:

  • sharper on the account,
  • tighter in the message,
  • more disciplined in execution.

Because the machine handles the repetitive tasks and the human handles judgment, stakeholder navigation, and value selling.

If you want a peer group to pressure-test what you’re implementing, join the B2B Sales Lab at b2b-sales-lab.com. It’s a working community for sales pros who want practical feedback, shared playbooks, and real answers to real deals.

Subscribe to AI Tools for Sales Pros on Spotify or Apple Podcasts


  • Why AI in B2B Sales Fails at the Last Mile and How to Fix It

    Why AI in B2B Sales Fails at the Last Mile and How to Fix It

    Most conversations about AI in B2B sales focus on speed. Fewer focus on control. That is the blind spot. AI can produce drafts, summaries, research, and follow-up frameworks in seconds. That part is real. But the final 20%, the last mile, is where revenue quality is either protected or destroyed. That final layer requires human…

  • The Producer Mindset: Tech-Led, Human-Centric Selling for Faster Pipeline Velocity

    The Producer Mindset: Tech-Led, Human-Centric Selling for Faster Pipeline Velocity

    Administrative drag is not an inconvenience. It’s a structural failure in modern B2B sales that quietly taxes performance, slows pipeline velocity, and degrades your ability to show up sharp for buyers. The pattern is predictable. You earn a hard-won meeting with an executive. You know you need a tailored deck that speaks to their priorities.…

  • Zombie Deals in B2B Sales: How AI Improves Forecast Accuracy and Coaching

    Zombie Deals in B2B Sales: How AI Improves Forecast Accuracy and Coaching

    Zombie deals aren’t a pipeline nuisance. They’re a leadership problem with a math problem attached. A deal that sits in “Proposal” for months doesn’t just cloud your forecast. It steals capacity. Every hour a rep spends nurturing a flatlined opportunity is an hour not spent creating new demand, advancing real deals, or improving customer trust.…

  • Building a Zero-Cost AI Sales Stack: How to Validate Value Before You Spend a Dollar

    Building a Zero-Cost AI Sales Stack: How to Validate Value Before You Spend a Dollar

    Most sales leaders today feel the tension between innovation and fiscal responsibility. You know artificial intelligence can accelerate productivity, clarify messaging, and drive revenue generation. You also know your competitors are implementing AI-driven sales processes and reaping the benefits. Yet you are expected to somehow produce results without the budget to experiment, test, or validate…

  • How AI-Powered Contact Enrichment Transforms B2B Sales Conversations

    How AI-Powered Contact Enrichment Transforms B2B Sales Conversations

    In today’s fast-paced B2B world, sales teams can no longer afford to waste hours gathering prospect data manually. Artificial intelligence has enabled the automation of contact enrichment, transforming basic contact records into comprehensive profiles rich in actionable business intelligence. Contact enrichment powered by AI doesn’t just make your team faster; it makes them smarter. By…

  • Sales Management in the Age of AI: Aligning Marketing, Messaging & Revenue Generation

    Sales Management in the Age of AI: Aligning Marketing, Messaging & Revenue Generation

    When it comes to modern B2B revenue generation, the conversation is shifting: it’s no longer just about cycle time or activity metrics, it’s about intent, predictive insights, and sharpening your approach to lead engagement. In this post, we unpack how artificial intelligence (AI) can reinforce your sales management discipline, refine your sales processes, and elevate…

  • Value Selling at Scale: AI-Driven Qualification and Sales Management Strategies

    Value Selling at Scale: AI-Driven Qualification and Sales Management Strategies

    In many B2B organizations, the marketing team generates a healthy stream of incoming leads, but the sales team struggles to keep pace. The result: qualified opportunities go cold, revenue generation stalls, and business acumen around lead management erodes. This is often caused by what I call the “qualification bottleneck”: when sales management and sales processes…

  • The Future of Prospecting: Using Artificial Intelligence to Read Buyer Intent

    The Future of Prospecting: Using Artificial Intelligence to Read Buyer Intent

    The modern salesperson faces two extremes: total blindness or total overload. Some still cold call a list of fifty prospects hoping one will answer, while others drown in dashboards flashing with “intent data.” Both approaches fail because neither interprets what the data truly means. The future of sales management lies in balance — using artificial…

  • How to Use AI to Write Personalized Cold Emails at Scale

    How to Use AI to Write Personalized Cold Emails at Scale

    It’s Sunday night. You’re staring at your CRM and that dreaded task appears: “Prospecting Block: 100 Accounts.” The feeling in your stomach tells you what’s coming. You’ll either blast generic messages and feel like a spammer or spend hours crafting a handful of handcrafted emails that barely move the needle. This is the central productivity…

  • Reclaiming Hours of Selling Time with AI – Lessons from MAICON 2025

    Reclaiming Hours of Selling Time with AI – Lessons from MAICON 2025

    You just checked your team’s dashboard. Activity looks fine. But deep down, you know that the numbers don’t tell the whole story. Every salesperson loses time to the same unseen burden: administrative drag. After each successful discovery call, there’s a 20-minute grind with CRM updates, email summaries, and internal handoffs. This “sales tax” cuts into…

  • Stop Researching, Start Connecting: An AI-Powered System for Warm Introductions

    Stop Researching, Start Connecting: An AI-Powered System for Warm Introductions

    Most sales teams begin the week by opening a dozen browser tabs and grinding through scattered research, LinkedIn, Google News, company websites, and databases. Hours later, they emerge with a few generic talking points and a cold list that still feels cold. The deeper issue isn’t inefficiency; it’s invisibility. Warm introductions already exist across your…

  • Beyond Spell Check: How Grammarly’s AI Can Transform Sales Communication

    Beyond Spell Check: How Grammarly’s AI Can Transform Sales Communication

    Clear, professional communication is the foundation of sales success. Yet, in 2025, much of our selling occurs not face-to-face, but through written words, emails, proposals, CRM notes, and social media messages. This shift means your writing is no longer just a form of communication; it’s your personal brand, your first impression, and often the deciding…

  • Automating Sales Workflows: When to Use Automation Over Chat

    Automating Sales Workflows: When to Use Automation Over Chat

    In sales management, there’s often some confusion about when to use artificial intelligence chat interfaces versus automation workflows. Chat interfaces are ideal for creative problem-solving, learning, and strategic research, while automation excels in repetitive, high-volume, data-driven sales tasks. The trick is to recognize when consistency and scalability are more important than customization. Automation delivers consistent…

  • Sales Management with AI: Chat Interfaces vs. Automation Workflows

    Sales Management with AI: Chat Interfaces vs. Automation Workflows

    Sales organizations today face a critical decision: should they rely on interactive chat interfaces like ChatGPT, Claude, or Gemini, or should they focus on automation workflows? The answer isn’t either/or. Each approach has unique strengths, and choosing the right one directly impacts sales processes, productivity, and revenue generation. The problem many sales teams encounter is…

  • The AI Sales Process Map: The Ten-Stage Sales Process Framework

    The AI Sales Process Map: The Ten-Stage Sales Process Framework

    Sales leaders today often fall into the trap of using artificial intelligence tools randomly rather than systematically. This sporadic usage is like owning a Swiss Army knife but only using the bottle opener; you miss out on ninety percent of the available value. AI’s real power comes not from isolated tools but from integrating capabilities…

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