Transform Your
Sales Strategy &
Message
New Sales Expert helps company owners realize the maximum value of their company by improving their revenue generation capability.

What I Offer
Comprehensive sales solutions tailored to your business needs
Sales Strategy Development
Create data-driven strategies that align with your business goals and market positioning.
Messaging & Positioning
Craft compelling narratives that resonate with your target audience and differentiate your offering.
Revenue Growth Planning
Implement proven methodologies to accelerate pipeline growth and close rates.
Does This Sound Familiar?
Many leaders face similar hurdles. See if any of these common challenges resonate with you.
- We have no formal sales process.
- I am doing too many things, and none of them well enough.
- What we did in the past is no longer working.
- I feel trapped in the business.
- I’m unsure how to design a motivating compensation plan for my salespeople.
- We cannot accurately forecast our future revenue.
- We lost a big customer – now what?
- I’m having trouble finding the right salesperson for my company, industry, and products.
- I’m not sure where to start – I don’t know what I don’t know.
- I’m unsure how to take sales to the next level.

My Approach
I believe in a collaborative, data-driven methodology that puts your unique business challenges at the center of every solution.
- Deep discovery to understand your market and challenges
- Custom strategy development aligned with your goals
- Hands-on implementation support and training
- Ongoing optimization and performance tracking
Proven Results
Real impact for businesses across industries
40+
40+ year selling career
$250M
Lifetime selling revenue of over $250M
82
Fortune 500 customers
The Value of a Fractional VP of Sales
Testimonials
More testimonials are available on my LinkedIn page here.
B2B Sales Capability Assessment
To gain insight into your company’s performance in B2B sales efforts, we invite you to take a brief assessment. This assessment will compare you to best practices in 10 separate areas of excellence. It should take you less than 5 minutes and will give you a great understanding of areas you could improve.
Take Assessment
Reading To Improve Sales Skills
- Why AI in B2B Sales Fails at the Last Mile and How to Fix ItMost conversations about AI in B2B sales focus on speed. Fewer focus on control. That is the blind spot. AI can produce drafts, summaries, research, and follow-up frameworks in seconds. That part is real. But the final 20%, the last mile, is where revenue quality is either protected or destroyed. That final layer requires human… Why AI in B2B Sales Fails at the Last Mile and How to Fix It
- The Producer Mindset: Tech-Led, Human-Centric Selling for Faster Pipeline VelocityAdministrative drag is not an inconvenience. It’s a structural failure in modern B2B sales that quietly taxes performance, slows pipeline velocity, and degrades your ability to show up sharp for buyers. The pattern is predictable. You earn a hard-won meeting with an executive. You know you need a tailored deck that speaks to their priorities.… The Producer Mindset: Tech-Led, Human-Centric Selling for Faster Pipeline Velocity
- Two Tall Guys Talking Sales Podcast – Your Sales Team’s LinkedIn Profiles Are Costing You Deals: Fix the Trust Signals – Episode 173Sales leaders don’t lose deals on product. They lose them on trust signals—especially the ones buyers pick up before the second conversation even happens. In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O’Shaughnessey break down how your team’s digital presence either reinforces credibility or quietly undermines it. The throughline is… Two Tall Guys Talking Sales Podcast – Your Sales Team’s LinkedIn Profiles Are Costing You Deals: Fix the Trust Signals – Episode 173
- Zombie Deals in B2B Sales: How AI Improves Forecast Accuracy and CoachingZombie deals aren’t a pipeline nuisance. They’re a leadership problem with a math problem attached. A deal that sits in “Proposal” for months doesn’t just cloud your forecast. It steals capacity. Every hour a rep spends nurturing a flatlined opportunity is an hour not spent creating new demand, advancing real deals, or improving customer trust.… Zombie Deals in B2B Sales: How AI Improves Forecast Accuracy and Coaching
- The Dual Blueprint Requirement: Why Growth Demands Two Plans, Not OneLaunching a company or steering one through a merger, turnaround, or major transition requires clarity about how value will be created and, just as importantly, how revenue will actually be generated. Many leadership teams recognize the need for a Business Plan, but overlook that sustainable growth requires a second, complementary plan. The main breakdown is… The Dual Blueprint Requirement: Why Growth Demands Two Plans, Not One
- Assign Selling Quotas That Drive GrowthA selling quota is the mechanism that turns a company’s revenue goal into an executable operating plan, with named owners, measurable commitments, and enough resilience to withstand real-world pressures. If you only set “the company number” and call it a plan, you have created a budget aspiration, not a revenue system. Most leadership teams already… Assign Selling Quotas That Drive Growth













