New Sales Expert, LLC helps owners of companies realize the maximum value of their company by accelerating their revenue production.

Problems our clients are asking us to help them with:

  • I don’t know how to pay my salespeople with a motivating compensation plan.

  • We cannot accurately forecast our future revenue.

  • We lost a big customer – now what?

  • I can’t find the right salesperson for my company, industry, and products.

  • I’m not sure where to start – I don’t know what I don’t know.

  • I don’t know how to take sales to the next level.

About New Sales Expert LLC

New Sales Expert LLC helps company owners realize the maximum value of their company by improving their revenue generation capability. We help owners enhance their sales management, methodologies, processes, teams, and messaging to accomplish this.

The company’s CEO and President is Sean O’Shaughnessey. Sean is a professional sales leader with over 38 years of experience in complex business-to-business sales.

Sean concentrates on helping small and mid-size companies optimize their sales strategy, process, and education. Sean helps companies transform their sales culture, implement new sales processes and procedures, and instill best practices.

Sean focuses on more than just the strategic and tactical levels to help companies achieve record-breaking sales results.

Sean is a professional sales manager with over 38 years of experience in complex business-to-business sales.

After accumulating enough airline miles and hotel points to travel the world, Sean decided to focus his skills on helping small and medium-sized businesses. Over his career, Sean has perfected his craft for bringing new products to market. Since most small businesses need help to perfect the sales process of their products, his skills and expertise are in high demand.

Sean has worked for some of the best sales organizations in the world. His resume includes Rockwell Automation, PTC, Oracle, IBM, SAP, TIBCO, Hitachi, Red Hat, and several startups. He has held positions as high as VP of Worldwide Sales and Chief Revenue Officer.

Why Hire a Fractional Sales Leader?

Sean has sold to dozens of Fortune 500 companies, including (but not limited to): Ally, Cardinal Health, Chrysler (FCA), Cummins, Eli Lilly, Fifth Third, Ford, General Electric, General Motors, Honda, Jackson Insurance, Key Bank, Kroger, Lear, LexisNexis, Lexmark, L Brands, Nationwide, Papa Johns, Procter & Gamble, Progressive, Sallie Mae, Sherwin-Williams, and Toyota.

Sean has achieved or exceeded quota over two dozen times (many times over 200% of quota). He has been in the top producer category at least ten times and has had a top 10 largest deal of the year at least 20 times.

In his current role as a Fractional Vice President of Sales, Sean has:

  • Helped a company increase its value by 50% with a significant and successful acquisition of the company.
  • Helped a company scale from its angel investments to its series B investments.
  • Helped a company achieve a 50% increase in revenue with a 300% increase in profitability in a single year.
  • Stabilized and put predictability into the sales teams of his clients.

Sean lives with his high school sweetheart wife in a suburb of Cincinnati, Ohio. They are the proud parents of three adult children.

A Client Success Story


If you want to read more Success Stories or Testimonials,

please go to our Success Stories page.

Two Tall Guys Talking Sales Podcast

Sales tips

We Are Here to Help

Outsourced VP of Sales have helped thousands of small to mid-size businesses get their sales back on track.

Many of our clients have seen revenue go up…and then go back down. They know what it is like to have more revenue, but they don’t know how to get back there.

Other clients know that they have much more room to grow. They understand that they have a minuscule market share, and they can get much bigger…if only they knew how.

New Sales Expert LLC has weathered crises in our corporate past, so we have the unique ability to leverage that experience and expertise to help companies during these challenging times.

Don’t carry the burden on your own. Tap into the strength and knowledge of our incredible fractional community. You have options when working with us. We can meet your budget, timing, and needs.

Take the first step and schedule a FREE no-obligation consultation.

Please support our great partners!

More reading to make you better at Sales and Sales management

Skinned Knees – What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a h...

The Multifaceted Role of a CEO in a Sales-Driven Business Environment

In the business world, the role of a CEO extends beyond just leading the company. It involves taking responsibility for the sales environment, shaping the company culture, and setting the vision for ...

Mastering Sales in the Digital Age: A Case Study on Megan O’Hara

The sales landscape constantly evolves, and the tools and techniques used to reach potential clients are continually refined and reimagined. One such innovative approach to sales and marketing is pio...

Building a Successful Sales Team: A Guide for CEOs and Managers

You can overcome obstacles and significantly improve your sales performance with the right mindset, strategies, and tools. For salespeople, sales managers, and CEOs of small companies, the journey to...

Two Tall Guys Talking Sales Podcast – Leading with Generosity- The Servant Leadership Approach to Sales with Tom Daly – E93

Welcome to another enriching episode of "Two Tall Guys Talking Sales," where hosts Kevin Lawson and Sean O'Shaughnessey dive deep into the art of sales with special guest Tom Daly from Focus Insights...

Two Tall Guys Talking Sales Podcast – Activating Your Sales Ecosystem for Growth – E92

Join Kevin Lawson and Sean O'Shaughnessey in a compelling episode of "Two Tall Guys Talking Sales," which delves into the power of networking and relationship management in sales. Whether you are a s...

Transform Your Sales Strategy with the Three-Legged Stool Approach: Resonate, Differentiate, Substantiate

Business-to-business (B2B) sales is more than selling a product or service. It involves a strategic approach that includes understanding the customer's needs, differentiating your offering, and build...

Designing Sales Compensation Plans That Drive Performance

The success of any sales-driven organization in the business-to-business (B2B) space hinges on the sales team's compensation plan. Over my four decades in B2B sales, I've observed that nothing influe...