Transform Your
Sales Strategy &
Message
New Sales Expert helps company owners realize the maximum value of their company by improving their revenue generation capability.

What I Offer
Comprehensive sales solutions tailored to your business needs
Sales Strategy Development
Create data-driven strategies that align with your business goals and market positioning.
Messaging & Positioning
Craft compelling narratives that resonate with your target audience and differentiate your offering.
Revenue Growth Planning
Implement proven methodologies to accelerate pipeline growth and close rates.
Does This Sound Familiar?
Many leaders face similar hurdles. See if any of these common challenges resonate with you.
- We have no formal sales process.
- I am doing too many things, and none of them well enough.
- What we did in the past is no longer working.
- I feel trapped in the business.
- I’m unsure how to design a motivating compensation plan for my salespeople.
- We cannot accurately forecast our future revenue.
- We lost a big customer – now what?
- I’m having trouble finding the right salesperson for my company, industry, and products.
- I’m not sure where to start – I don’t know what I don’t know.
- I’m unsure how to take sales to the next level.

My Approach
I believe in a collaborative, data-driven methodology that puts your unique business challenges at the center of every solution.
- Deep discovery to understand your market and challenges
- Custom strategy development aligned with your goals
- Hands-on implementation support and training
- Ongoing optimization and performance tracking
Proven Results
Real impact for businesses across industries
40+
40+ year selling career
$250M
Lifetime selling revenue of over $250M
82
Fortune 500 customers
The Value of a Fractional VP of Sales
Testimonials
B2B Sales Capability Assessment
To gain insight into your company’s performance in B2B sales efforts, we invite you to take a brief assessment. This assessment will compare you to best practices in 10 separate areas of excellence. It should take you less than 5 minutes and will give you a great understanding of areas you could improve.
Take Assessment
Reading To Improve Sales Skills
- Sales Management in the Age of AI: Aligning Marketing, Messaging & Revenue GenerationWhen it comes to modern B2B revenue generation, the conversation is shifting: it’s no longer just about cycle time or activity metrics, it’s about intent, predictive insights, and sharpening your approach to lead engagement. In this post, we unpack how artificial intelligence (AI) can reinforce your sales management discipline, refine your sales processes, and elevate… Sales Management in the Age of AI: Aligning Marketing, Messaging & Revenue Generation
- Stop Betting on Superstars: How Operating Standards Turn Sellers into Predictable ProducersMany teams grow, but few truly scale revenue beyond individual hero efforts. That difference changes everything for leaders today and in the future. Growth relies on hustle; scaling depends on repeatability across segments and individuals. Your strategy must reflect that hard truth in practice. Are you relying on one standout to win deals month after… Stop Betting on Superstars: How Operating Standards Turn Sellers into Predictable Producers
- From Leads to Clients: How Aligning Sales and Marketing Fuels Sustainable GrowthThere’s a common sentiment among sales teams this time of year: a sense of urgency. The calendar flips, Q4 starts, and suddenly it feels like you’re already behind. Sound familiar? That mid-Q4 pressure is real. But before you sprint into outreach and activity, step back and assess what’s actually fueling your pipeline? More importantly, is… From Leads to Clients: How Aligning Sales and Marketing Fuels Sustainable Growth
- Two Tall Guys Talking Sales – The Hidden Driver of Every Sale: Mike Dowhan Explains How Compelling Events Shape Business Acumen and Sales Strategies – Episode 160In this episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O’Shaughnessey welcome Mike Dowhan, founder of Bedrock Sales. Together, they explore one of the most overlooked yet transformative aspects of sales management: the compelling event. Mike brings over two decades of experience helping organizations refine their sales processes, understand buyer motivation,… Two Tall Guys Talking Sales – The Hidden Driver of Every Sale: Mike Dowhan Explains How Compelling Events Shape Business Acumen and Sales Strategies – Episode 160
- The Future of Prospecting: Using Artificial Intelligence to Read Buyer IntentThe modern salesperson faces two extremes: total blindness or total overload. Some still cold call a list of fifty prospects hoping one will answer, while others drown in dashboards flashing with “intent data.” Both approaches fail because neither interprets what the data truly means. The future of sales management lies in balance — using artificial… The Future of Prospecting: Using Artificial Intelligence to Read Buyer Intent
- Differentiating Through Value: Mastering the Art of Consumable SalesNavigating the competitive landscape of consumable sales calls for a thoughtful and kind-hearted approach. Salespeople, sales managers, and CEOs of small companies should remember that their role is about more than just making transactions. In a market where products often seem very alike in quality and price, what truly sets you apart is your ability… Differentiating Through Value: Mastering the Art of Consumable Sales













