Transform Your
Sales Strategy &
Message
New Sales Expert helps company owners realize the maximum value of their company by improving their revenue generation capability.

What I Offer
Comprehensive sales solutions tailored to your business needs
Sales Strategy Development
Create data-driven strategies that align with your business goals and market positioning.
Messaging & Positioning
Craft compelling narratives that resonate with your target audience and differentiate your offering.
Revenue Growth Planning
Implement proven methodologies to accelerate pipeline growth and close rates.
Does This Sound Familiar?
Many leaders face similar hurdles. See if any of these common challenges resonate with you.
- We have no formal sales process.
- I am doing too many things, and none of them well enough.
- What we did in the past is no longer working.
- I feel trapped in the business.
- I’m unsure how to design a motivating compensation plan for my salespeople.
- We cannot accurately forecast our future revenue.
- We lost a big customer – now what?
- I’m having trouble finding the right salesperson for my company, industry, and products.
- I’m not sure where to start – I don’t know what I don’t know.
- I’m unsure how to take sales to the next level.

My Approach
I believe in a collaborative, data-driven methodology that puts your unique business challenges at the center of every solution.
- Deep discovery to understand your market and challenges
- Custom strategy development aligned with your goals
- Hands-on implementation support and training
- Ongoing optimization and performance tracking
Proven Results
Real impact for businesses across industries
40+
40+ year selling career
$250M
Lifetime selling revenue of over $250M
82
Fortune 500 customers
The Value of a Fractional VP of Sales
Testimonials
B2B Sales Capability Assessment
To gain insight into your company’s performance in B2B sales efforts, we invite you to take a brief assessment. This assessment will compare you to best practices in 10 separate areas of excellence. It should take you less than 5 minutes and will give you a great understanding of areas you could improve.
Take Assessment
Reading To Improve Sales Skills
- The Dual Blueprint Requirement: Why Growth Demands Two Plans, Not OneLaunching a company or steering one through a merger, turnaround, or major transition requires clarity about how value will be created and, just as importantly, how revenue will actually be generated. Many leadership teams recognize the need for a Business Plan, but overlook that sustainable growth requires a second, complementary plan. The main breakdown is… The Dual Blueprint Requirement: Why Growth Demands Two Plans, Not One
- Assign Selling Quotas That Drive GrowthA selling quota is the mechanism that turns a company’s revenue goal into an executable operating plan, with named owners, measurable commitments, and enough resilience to withstand real-world pressures. If you only set “the company number” and call it a plan, you have created a budget aspiration, not a revenue system. Most leadership teams already… Assign Selling Quotas That Drive Growth
- Admin Drag Is Killing Your Sales Capacity: How to Reclaim Selling Time With AIEpisode 23 of “AI Tools for Sales Pros” is built around a reality most leadership teams have started to feel in their gut. Buying AI does not increase revenue. It might increase activity, content volume, and dashboard noise, but revenue generation improves only when you reclaim selling time and redeploy it into the actions that… Admin Drag Is Killing Your Sales Capacity: How to Reclaim Selling Time With AI
- Hiring Your First Sales Leader? Build a Sales Machine, Not a Band-AidYou are ready to hire your first sales leader when you are prepared to buy leverage, not relief. Titles do not grow revenue. A high-impact sales leader creates durable selling capability, reduces owner dependency, and raises standards through coaching, recruiting, and operating cadence. If what you really want is a second version of you to… Hiring Your First Sales Leader? Build a Sales Machine, Not a Band-Aid
- Building a Zero-Cost AI Sales Stack: How to Validate Value Before You Spend a DollarMost sales leaders today feel the tension between innovation and fiscal responsibility. You know artificial intelligence can accelerate productivity, clarify messaging, and drive revenue generation. You also know your competitors are implementing AI-driven sales processes and reaping the benefits. Yet you are expected to somehow produce results without the budget to experiment, test, or validate… Building a Zero-Cost AI Sales Stack: How to Validate Value Before You Spend a Dollar
- How AI-Powered Contact Enrichment Transforms B2B Sales ConversationsIn today’s fast-paced B2B world, sales teams can no longer afford to waste hours gathering prospect data manually. Artificial intelligence has enabled the automation of contact enrichment, transforming basic contact records into comprehensive profiles rich in actionable business intelligence. Contact enrichment powered by AI doesn’t just make your team faster; it makes them smarter. By… How AI-Powered Contact Enrichment Transforms B2B Sales Conversations













