About

Sales Architect. Strategic Advisor. Revenue Growth Expert.

For over four decades, I’ve been helping B2B companies transform how they sell — not with gimmicks or silver bullets but with proven, repeatable systems that build lasting revenue growth.

As the CEO of New Sales Expert, I specialize in helping business owners unlock the full value of their company by elevating their sales organization. That means building the right team, implementing disciplined processes, creating clear and compelling messaging, and managing with intent. Whether you’re launching your first sales hire or leading a seasoned team that’s hit a plateau, I help you design a sales engine that drives predictable success.

I work with companies ready to stop guessing and start scaling — companies that know they can grow but need structure, strategy, and someone to hold the mirror up. My approach is methodical, precise, and grounded in real-world business. I don’t believe in fluff or theory for theory’s sake. I believe in sales plans that make sense, messaging that resonates, and helping your salespeople win — consistently and confidently.

I’ve helped companies increase revenue by 50%, grow profitability by 300%, and scale successfully from angel funding to Series B investments. I’ve guided sales organizations through acquisition-readiness, including one client that achieved a 50% increase in company value before a successful exit. I’ve also stabilized and rebuilt underperforming sales teams, giving leadership control and predictability in their revenue operations.

While in Corporate America, I exceeded quota more than two dozen times throughout my career, often hitting over 200%. I’ve landed top-10 national deals over twenty times and have been recognized repeatedly as a top producer. These aren’t isolated wins—they’re the result of a disciplined, customer-focused approach to sales and leadership. I know how to build and lead successful sales organizations, and I would be honored to help you enhance your organization.

At my core, I’m a builder of sales teams, processes, and revenue engines that scale.

If you’re serious about transforming your sales organization and maximizing your business’s value, let’s talk.

In my current role as a Fractional Vice President of Sales, I have

• Helped a company increase its value by 50% with a significant and successful acquisition of the company.
• Helped a company scale from its angel investments to its series B investments.
• Helped a company achieve a 50% increase in revenue with a 300% increase in profitability in a single year.
• Stabilized and put predictability into the sales teams of his clients.

I live with my high school sweetheart wife in a Cincinnati suburb. We are the proud parents of three adult children.