Sales Architect. Strategic Advisor. Revenue Growth Expert.
Sean O’Shaughnessey is the founder and CEO of New Sales Expert, LLC, where he helps owner-led B2B companies increase enterprise value by improving the way they generate, manage, and forecast revenue. With more than 40 years of experience in complex B2B sales, Sean has served as a sales executive, VP of Worldwide Sales, CRO, fractional VP of Sales, coach, author, and advisor to companies that need more than motivational sales training. His work focuses on building scalable sales organizations that do not depend on heroic individual performers, but instead rely on clear strategy, disciplined sales management, practical methodology, accurate forecasting, and repeatable execution.
Sean specializes in helping company owners and sales leaders improve sales leadership, sales process design, messaging, account planning, sales management systems, CRM discipline, MEDDPICCC adoption, and revenue team effectiveness. His clients are typically growth-oriented B2B companies that have proven market fit but need a stronger commercial engine to reach the next stage of maturity, scale, or eventual exit.
He is the author of Eliminate Your Competition and the creator of frameworks that help sellers understand buyer politics, decision processes, competitive positioning, and value creation. Sean also co-hosts Two Tall Guys Talking Sales with Kevin Lawson and produces AI Tools for Sales Pros, where he explores practical uses of AI, automation, and modern sales technology.
Through New Sales Expert and the B2B Sales Lab, Sean helps sales professionals, sales leaders, and business owners turn sales theory into operating discipline, better decisions, and measurable revenue performance.