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What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!


Monitoring Client News and Updates: Stay informed about client updates to address their changing needs  – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 5

The latest episode of “Driving New Sales”, sponsored by “Two Tall Guys Talking Sales”, features sales consultant Sean O’Shaughnessey. He discusses the importance of staying updated with client news and updates for enhancing B2B sales strategies. He elucidates the use of tools like Google Alerts, social media, analyzing client data, and market trends to gain insights, improve sales outreach timing, and align efforts with sales objectives.

Two Tall Guys Talking Sales – Closing Strong: Mastering Year-End Sales Without the Discount Dilemma – E62

This episode of “Two Tall Guys Talking Sales” is a treasure trove of wisdom for sales professionals. Kevin and Sean, with their extensive experience, offer invaluable advice on prioritizing deals, building trust, and closing the year strongly without falling into the discount trap. Their conversation is not just about strategies but also about the mindset required to succeed in sales. This episode is your go-to resource if you want to refine your sales approach, especially as the year ends. Tune in to gain insights that could transform your sales journey!

Analyzing Customer Goals: Understand customer goals and their desire to achieve them to tailor your solution – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 3

When you listen to this episode, you are taking a transformative step towards redefining your approach to sales. Sean O’Shaughnessey delves into the intricacies of aligning your product not just with the apparent goals but the intricate, layered objectives of your client. Master the art of turning each sales pitch into a finely crafted solution, transforming your role from a mere vendor to a strategic partner in your client’s journey. Hit play to elevate your sales game today!

Two Tall Guys Talking Sales – From Holiday Hangover to Sales Success: Planning Your Annual Kickoff – E59

In this episode of Two Tall Guys Talking Sales, Kevin and Sean provide a masterclass on transforming the annual sales kickoff from a dreaded event into a dynamic and motivating experience. They emphasize the need for meticulous planning, the power of a change in scenery, and the importance of including diverse voices and departments. With their practical advice and real-world examples, this episode is a must-listen for sales leaders and team members looking to start their fiscal year with a bang. Tune in to ensure your next sales meeting is not only productive but also truly inspiring.

Two Tall Guys Talking Sales – Mastering Sales Compensation: Strategies for Business Growth – Episode 58

Don’t miss out on this episode if you’re looking to revamp or create a sales compensation plan that truly works. Kevin and Sean offer a comprehensive guide that covers everything from the timing of releasing plans to aligning them with your business goals. Tune in to Two Tall Guys Talking Sales and equip yourself with the knowledge to build a compensation plan that not only retains but also attracts top sales talent. Start setting your sales team—and your business—up for success today!

Elevating Your Sales Operations with New Sales Expert

My mission is to bridge the expertise gap that hinders many companies from scaling their operations to the desired heights. The core issue often resides within the sales sector of these organizations, and this is where my expertise becomes a game changer. Understanding the Challenge Many company owners, be they founders or inheritors of the business, come to a crucial realization at some juncture in their entrepreneurial journey. Despite their prowess in product development, manufacturing,… 

Two Tall Guys Talking Sales Podcast – The Sales Alignment Blueprint: Close Deals by Understanding Customer Objectives – Episode 56

Are you tired of potential customers walking away after hearing your pitch? Do you struggle with aligning your sales process with your customer’s goals? In this episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O’Shaughnessey delve into the critical elements that can make or break your sales cycle. From understanding your customer’s pain points to crafting a sales hypothesis that aligns with their goals, this episode is a goldmine of actionable… 

Ten of Spades: Addressing Salesperson Underperformance: Identifying Training Needs: Recognize areas for skill development to boost performance

Elevating Sales Performance: Why Targeted Training is Non-Negotiable Visualize your sales team as a high-performance sports car: every part is intricately designed to maximize output and speed. When one part fails or underperforms, the entire machine is impacted. An underperforming salesperson isn’t just a localized problem; their performance deficit has a cascading effect on the entire team and, by extension, the organization. It’s critical to realize that top-performing salespeople—let’s call them the eagles of the… 

Researching Industry Trends: Stay updated on shifts in the market to provide relevant solutions – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 1

Welcome to another episode of “Driving New Sales: Transforming Small Businesses into Sales Powerhouses.” This podcast is your compass in navigating the complex world of B2B sales, especially in the enterprise landscape. In this riveting episode, our host, Sean O’Shaughnessey, deep dives into a topic of crucial significance for sales professionals: Researching Industry Trends in the Enterprise Space. If you’re eager to transform from a transactional vendor into a strategic partner, this episode is your… 

Two Tall Guys Talking Sales Podcast – Unlocking Profitable Growth: The Power of Sales Consistency – Episode 55

Welcome to another riveting episode of Two Tall Guys Talking Sales with your hosts, Kevin Lawson and Sean O’Shaughnessey. This episode is a treasure trove for CEOs, VPs of Sales, and salespeople who are looking to scale their businesses profitably. Dive in as Kevin and Sean dissect the importance of consistency in sales processes, the role of EOS (Entrepreneurial Operating System) in achieving this, and how to identify your most profitable customers. If you’re struggling…