A Conversation: Why Small Businesses Don’t Have Consistent Revenue

A Conversation: Why Small Businesses Don’t Have Consistent Revenue

I was recently interviewed by Bob Clark on his podcast 808 Podcast. It is named 808 because 808 looks like Bob and the internet loves short video content so it is less than 8 minutes and 8 seconds. We had a great conversation in under 8 minutes and 8 seconds while Bob walked me through four high-level questions (and a few clarifying questions).

I went through the process of having the conversation transcribed so that you can read the content if you prefer to read more than listen. This transcription tries to put the text into a more readable format.

You can find the podcast here. At the bottom of this article, there is a YouTube version of the podcast.

808 Podcast transcribed

Bob Clark: [00:00:01] Hey, everyone, welcome to another episode of the podcast. A podcast where we take business owners, CEOs, marketing directors, and whoever else I feel like through four questions in eight minutes and eight seconds because 808 looks like Bob. Here we go. 

Question number one: In a few sentences, tell us who you are and what you do?

Sean O’Shaughnessey: [00:00:15] My name is Sean O’Shaughnessey. I am the owner and CEO of New Sales Expert LLC. I help companies create a more solid and more consistent sales strategy. I run their sales force. I am their fractional vice president of sales.

Bob Clark: [00:00:34] Love it! Right to the point, Sean. Number two. What advice would you like to share? Go.

Sean O’Shaughnessey: [00:00:38] So my big advice is for small business owners everywhere. Most small businesses, in fact, according to a survey we did, 98% of all small businesses do not do a competitive analysis against their competition. They cannot describe why they are better than their competitors. Ninety-eight percent! That’s a problem.

78% of small businesses can’t actually state their elevator pitch or unique value proposition. That’s a problem. 

And most of them, 86%, cannot describe their sales process. And that’s also a problem. 

Those are three things among many, many other things that I will fix when I am their fractional vice president sales and running their sales department. I’m a big believer in a sales process that must be repeated and repeatable, and we need to understand what’s going on. We need to pitch our product effectively against the competition, and we need to know what the competition is. The book that I wrote is called Eliminate Your Competition; It’s all about doing that.

Bob Clark: [00:01:47] Ok, so why don’t you pick one of those three and tell me how to fix it?

Sean O’Shaughnessey: [00:01:50] Let’s just do the sales process steps. You need to map your sales process against what your buyer expects to go through to buy your product or your service. You need to figure out their steps, what are the things that they’re going to have to do. You can do that after ten sales or twenty-five sales. You can figure out what your standard steps are. 

Then you need to put gates up. Gates is a figurative term that says, once you’ve done this, you’re going to do that, and we’re not going to do that until we do this. And so we’re going to put steps or gates in place so that we can interrogate our sales force and say, “Have they done this? or “They haven’t done this, then we’re not going to do that.” We’re going to make sure we check those off. 

We can say, “We’re not going to do a proof of value. We’re not going to do a proposal yet because we haven’t done these other things yet.” 

So you’ve met that out based on your historical purchases, and you just understand what is your buyer going to do? All buyers essentially do the same thing. There are variations, but all buyers essentially do the same thing as they go through the process.

Bob Clark: [00:02:54] Well, the perfect example is our service. If you have a high-tech question, you talk to the CTO. But there are those gates in there. I tell people that if you’re going to talk to the CTO, we will have this meeting. One of the three things is going to happen at that meeting. 

1) you’re signing the contract, 

2) you’re telling me in seven days or 

3) you’re saying, “No.” 

I tell them the price first, but if you’re not willing to at that meeting, drop that cash, we’re not doing it.

Sean O’Shaughnessey: [00:03:20] That’s right. Why have that meeting if you’re not ready to have that meeting yet?

Bob Clark: [00:03:25] Right. And I had one person who argued with me, “Well, I’m not sure yet.” Then once you are at a point where you’re willing to spend that much on this type of widget, let me know. But until then, you ain’t talking to him.

Sean O’Shaughnessey: [00:03:35] Exactly. It doesn’t make sense. So don’t do things ahead of schedule because now you’re wasting time because you haven’t built up the value and understand your process. 

Your sales process allows you to be repeatable. It allows you to do a forecast and say, “I know how many deals I have here. I know how many deals I have there.” 

After we go through that process several times, we can do a forecast. We can say, “Based on our history. Eighty-two percent of the deals that are at this stage are going to turn into revenue.” That’s good. Now we can forecast. That is exactly what small businesses need to do, but they can only do it by asking, “what’s going on?” And slowing down the sales force to find out what is going on. 

And that’s what I put in place.

Bob Clark: [00:04:18] Absolutely. Let’s get to question number three. It is time for a shout-out. Sean, who are you shouting out?

Sean O’Shaughnessey: [00:04:23] I would love to shout out Paul Hinz, who’s the CEO of Entando, and he is doing great things, bringing an Italian-based technology into the United States. And then I’m going to do a favor to Scott Brickler, the CEO of CADTALK. It’s a dedicated, specialized integration platform between ERP systems and CAD systems. Both CEOs are doing a fantastic job, and they’re going to revolutionize their industry.

Bob Clark: [00:04:45] Love it; I’ll look them up. 

Number four, final question. Tell me about your first sale.

Sean O’Shaughnessey: [00:04:50] I’d rather discuss my most significant sale. 

My most significant sale was a $52 million sale that I did several years ago. Of course, it took a couple of years to deploy all that product and recognize that income. But it was a product that we had rarely sold at the company I worked for at the time. I took hold of the product, and I found a way to sell it. I found a way to sell it big, which is why I make new sales because I’m all about selling a product that has never been sold or it’s been poorly sold. That’s why I call my company New Sales Expert.

Bob Clark: [00:05:22] Love it. So, Sean, you have two minutes and fifty-five seconds left. You can do some promo time. You can ask me a question. You can tell me how great your mustache is, whatever you want.

Sean O’Shaughnessey: [00:05:35] So what I’d like to talk about, even more, is how do you do an effective elevator pitch? That’s the other thing that I talked about. 

How do you put that value proposition out there? How to do an effective elevator pitch? 

The big thing that most people screw up when they do an elevator pitch, when they’re doing that, one on one conversation is ‘the pause.’ 

We all know what the ‘pause’ is good for. The ‘pause’ makes you think. You anticipate. When you’re doing your effective elevator pitch. When you have the opportunity to answer, “What do you do?” You’re at a cocktail party. Well, make sure that you state it two sentences long, and then you pause. The ‘pause’ will cause them to react. They will wait. They’ll ask a question. Or maybe they’ll ask about the weather, which means your elevator pitch didn’t work. Just go ahead and talk about the weather at that time and just get on with it because they don’t care what you do, which is fine.

Bob Clark: [00:06:28] I’m with you on that part. Everyone says you need to keep pushing until they show interest. No. If I tell someone about my business in two sentences and they don’t bite. They say, “Go away.” It’s OK.

Sean O’Shaughnessey: [00:06:36] Exactly. It’s fine. It’s OK not to be interested. It’s OK for them not to be a customer or be a prospect. That’s fine. Shake hands, be best of friends. Talk about the weather. Talk about the baseball team. Whatever. 

Bob Clark: [00:06:47] And mustaches.

Sean O’Shaughnessey: [00:06:50] Mustaches are awesome. They are coming back because we get we’re all inside now.

Bob Clark: [00:06:54] Yeah, they are coming back here. It’s actually funny. I realize I’ve been shaving so much because I’m constantly in front of the camera. So I don’t have stubble there.

Bob Clark: [00:07:01] You do have one minute and 17 seconds left. Would you like some promo time for your business? If not, that’s all right.

Sean O’Shaughnessey: [00:07:07] If you’re a small business and you’re a CEO that says, “I hate salespeople, I can’t understand how to motivate my best salespeople or motivate my worst salespeople and how to figure out which ones the difference.” I’m your guy. I’m the person that’s going to help you. I come in, and I help you fix that problem. I’m also the guy who wrote the book Eliminate Your Competition. So if you’re interested in how to win deals repeatedly and really destroy your competition, check out my book as well. It’s available wherever books are sold.

Bob Clark: [00:07:39] Love it. I love it there. You pulled it off. Four questions in eight minutes and eight seconds, Sean, why is it eight minutes and eight seconds?

Sean O’Shaughnessey: [00:07:46] Because 8:08 looks like Bob.

Bob Clark: [00:07:48] It does. You pulled it off. Your website, say it real quick.

Sean O’Shaughnessey: [00:07:51] My website is www.NewSales.expert, not .com.

Bob Clark: [00:07:57] NewSales.expert. In the description. It’s magic. 

Sean, thank you so much for being on. Tip of the hat to you. Thank you very much. And for everyone else watching or listening, I am legally required to tell you to like, share, comment, subscribe, thumbs up, or ring the bell. Whatever the heck the social media tells you to do.

Have a good one. I’ll talk to you later.

From YouTube

Bob also did a rough transcription on his YouTube channel. You can follow along here.

You may purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as AmazonBarnes & Noble, and Books A Million.

Do You Have A Great Sales Plan?

Are you experiencing any of the following common sales issues?

  • Inability to take sales “to the next level”
  • Difficulty finding the “right” salesperson for your company
  • Not sure where to start – “I don’t know what I don’t know”
  • Lack of a formal sales process
  • Stalled out proposals
  • Not being able to effectively articulate the value proposition, solution or service

Great companies deserve a great plan

You have developed incredible offerings. You have solid leadership in place. Yet, you still need some help with improving your sales productivity.

Let the Genesis Sales Plan by Sales Xceleration and delivered by New Sales Expert LLC provide you with the structure and key personnel needed to surpass your goals.

Your sales vision statement should be a clear, concise, and future-focused declaration of where you want your sales efforts to lead and the path you’ll take to get there.

  • Clear
  • Concise
  • Future-focused
  • Destination-driven
  • Path-Oriented
  • Inspiring and empowering

With such a critical tool in place, your sales team can boost sales by looking forward. If you do not know how to create such a plan, we are happy to help you. Please contact us via our Contact page and we will sit down with you to discuss how we can help you accelerate your revenue.

The Pay Is High and Jobs Are Plentiful, but Few Want to Go Into Sales

According to ZipRecruiter and the Wall Street Journal, people are hesitant to go into sales for a career. ZipRecruiter shows the number of sales roles advertised has risen steadily this year, up 65% to more than 700,000 open positions around the U.S., after big layoffs decimated the field at the outset of the pandemic a year ago.

happy black woman laughing on street
Photo by Andrea Piacquadio on Pexels.com

Many young workers erroneously assume that sales work means convincing customers to buy with high-pressure tactics and are turned off. In recent years, the sales profession has dramatically changed from cold calls to potential customers to consulting with companies that often seek out products.

It’s time to rethink the way you think about sales. The new template for a salesperson is not about cold-calling. You have to be empathetic and deeply curious about your clients’ businesses. Sales is not about high-pressure cold calling techniques, but rather it is about understanding your clients and using your products to achieve their goals.

Sales is not about high-pressure cold calling techniques. Sales is about building relationships with people. If you are looking to grow sales, stop focusing on the trade tricks and start focusing on understanding how to sell effectively. According to top influencers in the field, the best way to do this is by listening more than talking and asking open-ended questions that allow for two-way communication.

Sales is a profession that helps businesses and people solve problems. As salespeople, managers, or executives, you help your company make more money. You also help customers find solutions to their problems. Sales is about solving problems for the betterment of both parties involved in the transaction. The skillset and mindset needed for this profession are not innate but can be learned with hard work and practice.

To establish yourself as an effective salesperson, manager, or executive, it’s important to know how sales works from all angles – customer-facing interactions and internal processes alike. It is also important to always be curious about your company, product, and prospect’s business.

After 36 years in Sales (and God willing many more to come), this is the greatest career in the US industry. I encourage all bright, young professionals that want a daily mental challenge to go into Sales.

In-person vs. virtual selling: How modern sales teams can operate after COVID

The average cost of a face-to-face sales call is reportedly $250 – $500. With virtual sales calls, you can talk to your prospects for a much lower price. Virtual sales calls are an easy and inexpensive way to start building relationships and generating leads.

Virtual sales calls have become more and more popular in the past few years, especially during and now after the global pandemic. The most apparent advantage of virtual sales calls is that they can be conducted from anywhere and anytime. This means that companies can save office space while still conducting meaningful business conversations with customers and prospects. Salespeople can save time by using virtual sales calls to get on the radar of potential buyers or secure new leads.

Another advantage is the cost savings of not having a physical presence at an event or trade show. Virtual sales calls also offer a level of confidentiality. 

people on a video call
Photo by Anna Shvets on Pexels.com

The main disadvantage of virtual sales is that it’s hard for people who don’t know each other well to ‘read’ one another’s body language over video conference. It’s cheaper to talk on the phone or via a web conference call than fly across the country for an in-person meeting. But even though we’ve relied heavily on virtual selling over the last few decades, there is no substitute for face-to-face interactions with customers.

In-person sales teams have been around since the beginning of time. But with so much technology available, many people believe that virtual selling will replace in-person interactions. However, some critical differences between in-person and virtual selling make them better suited to different situations.

Virtual benefits:

  • Lower costs per conversation
  • Few geographical limitations
  • The “best” technical resources are more easily leveraged

Virtual selling problems

  • More challenging (but not impossible) to create quality relationships
  • Not everyone participates
  • Your busy slide deck competes with you
  • Your slide deck crowds everyone out on the screen (encouraging participants to turn off their cameras)
  • It can be more challenging to have a structured meeting

Virtual selling lends itself to social media selling.

One of the true benefits of virtual selling is that it integrates easily into your social selling campaign. Social media has become an integral part of the business landscape and is constantly evolving. Managers, executives, and salespeople need to stay on top of these changes to continue to grow business. One way to do this is by following social media trends through blogs or other online resources.

close up of human hand
Photo by Pixabay on Pexels.com

The benefits of social selling are vast. According to a study from the University of British Columbia, successful salespeople who use social media have an average income $36,000 higher than their counterparts. Social media helps generate leads and create long-term relationships with prospects so they can become customers. The tools are available for every industry to help you engage in the most valuable way possible: through one-to-one conversations with people on their favorite channels like LinkedIn, Facebook, or Twitter.

LinkedIn has stated that salespeople that are skilled in social selling:

  • have 45% more sales opportunities
  • are 51% more likely to hit quota
  • will outsell their peers 78% of the time
  • are 3X more likely to go to Presidents Club

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately achieve your sales goals. This sales technique enables better sales, lead generation, and sales prospecting processes and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customers trust.

With social selling, you can:

  1. Create a professional brand
  2. Focus on the right prospects
  3. Engage with insights
  4. Build trusted relationships

Equally crucial for the benefits of social selling is the ability to measure it. To help quantify the value of social selling, LinkedIn produced the first-of-its-kind social selling measurement: The Social Selling Index (SSI). The Social Selling Index is scored on a scale of 0 – 100 based on your LinkedIn activities relating to the four pillars of social selling. Their internal study found a strong correlation between achieving sales goals and sales reps with high SSI.

In-person sales calls are becoming increasingly less effective. One study found that only 10% of in-person interactions lead to a sale. So if you want your company to maximize its profit margin, video conferencing for presentations is the way forward. Video conferencing for presentations can have many benefits over in-person interaction: it’s more efficient, cheaper, and doesn’t require travel time or expenses!

Technology has changed the way we work. We can now do everything from our laptops or smartphones, and so many people are embracing this new way of working that in-person meetings are becoming less frequent. Video conferencing for presentations is an excellent alternative to in-person sales calls. It enables you to have an interactive discussion with your customers without worrying about time zones or flight costs. With video conferencing for presentations, you save on travel costs and get more done during your workday – what more could you ask for?

Curiosity Kills the Quota

I recently spoke to Robert Gillette, the host of the podcast Reclaiming Sales. It was a great conversation! We discussed many things that will benefit beginning sales professionals. Specifically, we discussed:

  1. Get to know your prospects better, understand how they make and lose money.
  2. Get curious, and stay that way… even when you’ve heard your 100th prospect tell you the same thing.
  3. Build your belief, it will keep you company when times get tough.

You can listen to our conversation by subscribing to Robert’s podcast here. You can also subscribe by going to Apple Podcasts, Google Podcasts, Spotify, and many more that are listed here.

The following is a transcription of our conversation for those that prefer to read rather than listen. The transcription is as close as possible to the spoken word but effort was made to try to make it a little more readable with fairly grammar correct phrasing, sentence structure, and paragraph structure. Where the commentary overrode grammar or the use of synonyms, the spoken word was chosen.

Announcer 0:30  

You’re listening to Reclaiming Sales because you don’t need to sell your soul to be successful with your host and fellow salesman, Robert Gillette.

Robert Gillette 0:41  

Robert Gillette
Reclaiming Sales Podcast Host

Hey everybody, welcome back to the show. My name obviously is Robert Gillette, and I have a new friend of mine. I know everybody I meet on the show, I say my new friend, but it’s true so far—a gentleman named Sean O’Shaughnessey. Honestly, the reason why you’re on the show, to be totally honest, is he, you engage with me, you commented on the things that I post, and you send me messages. And you know, when you’re doing a podcast, it’s like screaming into the void. And so when the void reaches back out and gives you feedback, it’s incredibly helpful. I’m used to performing on stage, in general, so I just wanted to have you on the show, first of all, to get your perspective on what we’ve been talking about so far. But, still, you also have some pretty deep claws into this whole sales game as well, and you have some perspectives that I just want to explore and see what we can uncover over the next 20 minutes or so. But before we get onto that, Sean, why don’t you, I guess before you take off your sales guy hat, what do you sell and who do you sell it to.

Sean O’Shaughnessey 1:42  

I am the CEO of a company called New Sales Expert. I sell sales management to companies with bad sales management or don’t know how to have sales management.

Robert Gillette 1:56  

Okay, and we don’t have a lot of, you know, people on the show who aren’t salespeople. But I guess my first question to you before we move too far into this is. Do you think it’s harder to sell to salespeople or to sell to non-salespeople? Is it hard to sell to people who sell for a living?

Sean O’Shaughnessey 2:16  

Sean O’Shaughnessey
CEO and President
New Sales Expert, LLC

So it’s I think it’s easier to sell to salespeople because we like to hear a good pitch. I actually sell, though, to the CEO that is frustrated because he doesn’t know how to manage a sales force. So that’s actually whom I sell to. And that’s the problem I solve.

Robert Gillette 2:32  

Okay, so you’re actually selling to a CEO or someone at that C suite level.

Sean O’Shaughnessey 2:37  

Correct. I’m usually selling to the founder of the company. And he is in a situation where he can’t figure out how to manage salespeople, how to recruit salespeople, and how to make salespeople better. So that’s what I do for him or her.

Robert Gillette 2:51  

Unfortunately, mostly him, but we’re working on that diversity by brute force. We’re doing it as a country anyways. 

So let’s, let’s roll this back to the beginning of your career, how did you get into sales. And why did you stick with it all those years?

Continue reading →

May 2021 Newsletter

Drive New Sales
In Your Company

What’s the Secret Sauce for Better Sales Processes?

A recipe is essentially a process: Add a dash of this, a dollop of that, mix thoroughly, season to taste, and voilà! Success! When it comes to sales, the magic ingredient in the sales process – the secret sauce, if you will – is data. Fresh, relevant, heaping portions of meaningful, actionable data.
Here’s why using a data-driven sales approach is so important, and what types of data are essential to the mix:

Where Sales Process Ingredients Come Together

First things first: Your company’s Customer Relationship Management (CRM) system is where essential data should be stored, mixed, and prepared. Metaphorically speaking, it’s the pantry, the mixing bowl, and the oven where your sales process recipe comes together. Using sales performance metrics and other key data in your CRM, you can refine your sales processes to achieve new levels of sales success.

This can be true IF you first ensure the quality of your CRM and the data within it. It’s essential, for example, for your CRM to be well-chosen and properly configured.

Read More

Sean O’Shaughnessey
New Sales Expert, LLC

New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them set up systems and best practices to bring products to market more effectively and develop new sales.

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes, and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  1. Create a Sales Plan
  2. Find Your Best Customers
  3. Grow Your Sales

Visit My Website

The Pitch You Want To Give, Yet Need To Create

Every day at a small or medium-sized company has challenges. You know this. Having been in your shoes, I find that developing the first sales pitch can be both heartbreaking and exciting. Starting from scratch and being ready to take on the world is noble, yet the downside is having absolutely no historical examples to jumpstart the creative process.

You may be lucky. Your company may be biting at the heels of one or more big competitors. If this is the case, you simply position yourself against their value proposition and say that you are better at something than the big guys.

Maybe you are also cheaper than the big guys (I hope not because pricing can always be lowered due to competitive pressures). Creating a value proposition that is “cheaper” may not be enough to differentiate you in the long run, but there is no question that it can be an advantage if your cost model still allows you to be profitable.

Do Not Internalize Doubt
But what if you need to create a unique value proposition and you cannot copy the value proposition of anyone else? What if your offering is so unique that it is hard to find another company and copy their idea?

Read More

Sales Plan Checklist

Creating a sales plan is not a one-time exercise, but a living document that needs to be updated and revisiting frequently. Periodically reviewing your sales plan enables you to make adjustments to maximize sales results. If you haven’t created a sales plan, download our free Sales Plan Checklist to get started.

How To Win More 7-Figure Deals

Dean Wiener is one of the best sales professionals that I have ever met. He has made a career out of listening to the customer’s needs, understanding the customer’s business, and helping his customer. Few professionals are as capable as Dean Wiener.

Brian Burns recently interviewed Dean. Brian has done a series of interviews with salespeople and sales management; even I have been interviewed by Brian. This is a great series for salespeople with less than 20 years of experience that want to truly improve their skill in their profession.

Check out the interview below

February 2020 Newsletter

New Sales Expert LLC – February Newsletter
Drive New Sales
In Your Company
February 2021

Prepared to Lead Your Sales Team This Year? Here’s How to Make Sure!

If you want to know how to be a successful sales manager, you might first think about your experience and track record in sales. After all, if you’ve succeeded in sales, you’re all set to succeed leading your sales team, right? Well, it’s probably not that simple.

Why Sales Team Leadership Matters

Why is sales team leadership so important? If you think the singular benefit of increased sales is the answer, think again. Sales can increase in the short term by using a variety of strategies and tactics. Sales can increase due to external factors, too. And certainly, the general economic landscape plays a role in whether sales rise or fall. But none of these factors are reliable and sustainable. Truly effective sales leadership, on the other hand, can position your company for long-term sales growth, increasing market share, and sales team member satisfaction and loyalty. Achieving all these elements year after year depends not on trendy tactics but on excellence in sales team leadership.

Sean O’Shaughnessey
New Sales Expert, LLC
(513) 348-8700

New Sales Expert LLC helps SMB companies accelerate their revenue growth by helping them setup systems and best practices to bring products to market more effectively and develop new sales.

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:
1. Create a Sales Plan
2. Find Your Best Customers
3. Grow Your Sales

Top Salespeople Want To Work On The Best Teams
Great people want to be surrounded by great people. Top athletes want to play on the same team as other top athletes. Top salespeople want to work in the same company as other top salespeople.

Just like in football, the team doesn’t win if everyone isn’t doing their job. Linemen need to block, running backs need to run fast and not fumble, and wide receivers need to catch the ball in bounds. Every individual position contributes to the success of the team.

Good salespeople on an underperforming team feel like Sisyphus trying to get the stone to the top of the hill. Nothing they do is good enough. They are frequently asked to do more while seeing their less-skilled peers praised or even rewarded for just getting by.

Take a few minutes to rate your sales leadership and uncover any potential gaps with recommendations on how to improve your sales team in any troubled areas.
About Sales Xceleration

ales Xceleration is a fully integrated sales consulting business. It was created to license highly qualified individuals with 10 or more years in sales management, and empower them to deliver sustainable sales performance improvement to our clients through the creation of sales strategy, process, and execution.

Follow us on Social Media for Ideas and Insights on Driving Sales Growth

Email Marketing by ActiveCampaign

Top Sales People Want To Work On The Best Teams

Top Sales People Want To Work On The Best Teams

I recently met with one of my clients to discuss the company’s sales team. They had ten salespeople on their team.

Five of the salespeople had brought in about 40-45% of the company’s revenue, and two others also brought in about 40-45% of his revenue. A bigger problem, though, was the remaining three that only brought in 10-15%. Those three were dragging down the team.

The biggest problem that the President was starting to realize was that the top two performers were becoming disgruntled and would probably leave the company. As I did my initial interviews with these two, they confided in me they had become frustrated that every time the company needed more revenue, the challenge was given to them to bring it in the door.

To keep their spirits up, I told them that these challenges were an honor. Like in basketball, you have your best players on the floor when the score is tied, with a minute left in the 4th quarter. One of them replied, “But if the 7th man would have made his four free throws, two layups, and grabbed those two defensive rebounds in the 3rd quarter, the score wouldn’t be tied at the end.”

Great people want to be surrounded by great people. Top athletes want to play on the same team as other top athletes. Top salespeople want to work in the same company as other top salespeople.

Continue reading →

Fifteen New Outsourced Sales VPs Join Sales Xceleration as the Need for Fractional Sales Leaders Sees A Big Increase


INDIANAPOLIS, IN – October 20, 2020 – Sales Xceleration Consultants continue to see demand for their fractional sales leadership skills to drive revenue growth for small to mid-sized businesses. We have continued to experience growth throughout North America and beyond as the value is recognized in communities where Sales Xceleration Consultants are located. The combination of our proven tools and platform, along with our Advisors’ extensive sales leadership skills, appeals to business owners from a cost benefit standpoint. 

With fifteen Advisors, the latest group joining Sales Xceleration is our largest yet, and the following individuals are looking forward to serving the business communities in their respective markets:

 “This group of sales leaders will be an excellent addition to our Advisor team. With many businesses looking for areas to make budget cuts, owners realize that getting an experienced sales leader for a fraction of the time allows them to put the processes and people in place to increase revenue without hiring a full-time expensive resource. Our Fractional Sales VPs want to serve their community and take an active role in growing small and mid-sized businesses,” said Mark Thacker, President, Sales Xceleration, Inc. 

About Sales Xceleration

Sales Xceleration provides business owners with an experienced Sales Consultant to drive sales growth when it is needed most. Sales Xceleration Advisors build sales engines to create record-breaking growth for your business by: 

  • Creating Your Sales Plan
  • Finding Your Best Customers and Sales Team Members
  • Growing Your Sales

Our Advisors are here to help and can provide free sales consultations. Visit our online map to learn more about these Advisors or to find an Outsourced VP of Sales© Advisor in your community to navigate your path to more sales now. For additional information, please visit https://www.salesxceleration.com.

PR inquiries:   Maura Kautsky, email:  mkautsky@salesxceleration.com or call 844-874-7253, ext. 703.