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What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!


Setting Clear Sales Objectives and Goals: Establish targets to drive sales team efforts – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 6

Today’s episode with Sean O’Shaughnessey has been a deep dive into setting clear objectives and goals, a compass guiding sales teams to remarkable success. As Sean pointed out, crafting a well-orchestrated sales strategy where every element harmoniously contributes to your business’s success is essential.

Two Tall Guys Talking Sales – Elevating Sales Success: Insights from Membrain’s Chief Revenue Officer Paul Fuller – E65

This episode of “Two Tall Guys Talking Sales” is a must-listen for sales professionals seeking to start the new year on a strong note. With Paul Fuller’s insights on effective sales leadership, the importance of CRM tools, and the art of sales, listeners are equipped with valuable strategies to elevate their sales game. Whether you’re a seasoned sales leader or new to the field, this episode offers practical advice and motivation to achieve your sales goals in the upcoming year.

Ace of Hearts: Joint sales calls with top management: Role-playing for Different Scenarios

Role-playing is a critical strategy for preparing for a sales call involving top management. It replicates the actual sales scenario, including realistic data and potential objections, allowing for feedback and strategy refinement. It also enhances the sales team’s ability to handle objections confidently and promotes active listening for better client engagement. Implementing role-playing as a standard practice serves multiple purposes such as aligning strategies among team members and enforcing a robust, collaborative framework that elevates the overall sales approach.

King of Spades: Pre-Call Strategic Planning: Prepare in Advance to Present a United Front With Management During Sales Calls

Harmonizing Sales and Management: A Prelude to Success The intricate dance of a joint sales call, where the sales team and top management come together, can be likened to a finely tuned orchestra. Each member plays a distinct part, but harmony is only achieved when everyone is attuned to the same melody. As such, aligning the sales strategy with the expectations of top management is not just beneficial—it’s essential. Dissonance here can lead to a… King of Spades: Pre-Call Strategic Planning: Prepare in Advance to Present a United Front With Management During Sales Calls

Two Tall Guys Talking Sales – Special Episode: CEO Workshop – Defining Your Corporate Sales Strategy – E63

Sales Strategy Isn’t Just About Hitting Numbers: It’s Your Operational Backbone for Success A well-defined sales strategy is indispensable for long-term business success. Importance of Market Segmentation Don’t fall into the trap of a one-size-fits-all approach. Market segmentation is your tool to tailor unique strategies for distinct customer profiles, ensuring maximized reach and impact. Crafting a Unique Selling Proposition (USP) A compelling USP is your golden ticket in a saturated market. Your competitive edge makes… Two Tall Guys Talking Sales – Special Episode: CEO Workshop – Defining Your Corporate Sales Strategy – E63

Monitoring Client News and Updates: Stay informed about client updates to address their changing needs  – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 5

The latest episode of “Driving New Sales”, sponsored by “Two Tall Guys Talking Sales”, features sales consultant Sean O’Shaughnessey. He discusses the importance of staying updated with client news and updates for enhancing B2B sales strategies. He elucidates the use of tools like Google Alerts, social media, analyzing client data, and market trends to gain insights, improve sales outreach timing, and align efforts with sales objectives.

Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 4

Welcome to a new episode of “Driving New Sales: Transforming Small Businesses into Sales Powerhouses.” In this podcast, hosted by sales expert Sean O’Shaughnessey, we delve into the intricacies of competitive analysis in sales, a critical skill for sales professionals, managers, and business owners in mid-sized companies. This episode is brought to you by the podcast “Two Tall Guys Talking Sales,” a podcast by Sean O’Shaughnessey and Kevin Lawson focusing on boosting sales management and… Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 4

Analyzing Customer Goals: Understand customer goals and their desire to achieve them to tailor your solution – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 3

When you listen to this episode, you are taking a transformative step towards redefining your approach to sales. Sean O’Shaughnessey delves into the intricacies of aligning your product not just with the apparent goals but the intricate, layered objectives of your client. Master the art of turning each sales pitch into a finely crafted solution, transforming your role from a mere vendor to a strategic partner in your client’s journey. Hit play to elevate your sales game today!

Queen of Spades: Providing Constructive Feedback: Give Actionable Advice to Aid Improvement

In B2B sales, where every interaction and every closed deal matters, providing constructive feedback is not merely an addendum to the daily operations—it is a pivotal aspect of the sales narrative, a determinant of success. The intricacy of feedback, however, cannot be overstated. It is a craft that, when honed, can propel the underperforming to new heights of achievement and the proficient to unprecedented mastery. The Anatomy of Actionable Feedback Consider the feedback mechanism as… Queen of Spades: Providing Constructive Feedback: Give Actionable Advice to Aid Improvement

Two Tall Guys Talking Sales – Mastering Sales Compensation: Strategies for Business Growth – Episode 58

Don’t miss out on this episode if you’re looking to revamp or create a sales compensation plan that truly works. Kevin and Sean offer a comprehensive guide that covers everything from the timing of releasing plans to aligning them with your business goals. Tune in to Two Tall Guys Talking Sales and equip yourself with the knowledge to build a compensation plan that not only retains but also attracts top sales talent. Start setting your sales team—and your business—up for success today!