Newsletter – Page 2 – New Sales Expert

What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!

May Newsletter Featuring Information About Fractional Executives

by Sean O'Shaughnessey

Spring has finally arrived. The flowers are blooming. The trees are growing leaves. And, of course, it feels like it rains almost every other day! This edition of my newsletter focuses on using fractional executives to grow your business. Jayant Chaudhary summed it up very well in his article “Why Fractional Executives Are the Best Investment For Your Business” with this final statement: “Hiring a fractional executive is the best… May Newsletter Featuring Information About Fractional Executives

March Madness Teaches Us Great Coaching Techniques

by Sean O'Shaughnessey

March Madness teaches us great coaching techniques Posts Subscribe March Madness teaches us great coaching techniques Published: Tue, 03/14/23 I hope that you enjoy my latest newsletter View the online version of this email. It is time for March Madness! I hope that your favorite team wins. In addition to doing a bracket pick, you may want to consider supporting a charity. Two of my adult children do a squares-based (i.e., total luck – no… March Madness Teaches Us Great Coaching Techniques

The Benefits of Sending a Newsletter to Your Customers and Qualified Prospects

by Sean O'Shaughnessey

A newsletter is one of the best tools you can use to maintain a relationship with your existing customers and qualified prospects that are uninterested in buying your product or service at this time. By sending out a newsletter quarterly, you can keep your brand top-of-mind so that when they are ready to make a purchase, they will think of your company first. You can reach an even wider audience by posting your newsletter on LinkedIn.

There are several benefits of sending a newsletter to your customers and qualified prospects, including:

Keeping your brand top-of-mind: By sending out a quarterly newsletter, you can keep your brand top-of-mind so that when your customers or qualified prospects are ready to make a purchase, they will think of your company first.
Developing a relationship with customers and qualified prospects: A newsletter is a great way to establish a relationship with your customers and qualified prospects. You can build trust and credibility with your readers by providing valuable information in each issue.
Reaching a wider audience: Posting your newsletter to LinkedIn provides you with an opportunity to reach an even wider audience. When you post your newsletter on LinkedIn, include a call-to-action so that your readers know what you want them to do next.
Generating leads: Including a call-to-action in each issue of your newsletter is a great way to generate leads.
Increasing sales: By sending out a quarterly newsletter, you can increase sales by reminding your customers of the products or services they’ve purchased from you in the past and introducing them to new products or services that they may be interested in.
Building customer loyalty: A newsletter is also a great way to build customer loyalty. By providing valuable information and helpful tips, you can show your customers that you value their business and are invested in helping them succeed.
Enhancing customer service: In each issue of your newsletter, include contact information for customer service so that your readers know how to reach someone if they have questions or need assistance.
Boosting morale: A well-written and informative quarterly newsletter can boost your employees’ morale by keeping them up-to-date on company news and developments.

Let’s explore these concepts even more.

Read the rest of the article…