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What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!


Two Tall Guys Talking Sales – The Trusted Advisor: Excelling in Consumable Product Sales – E70

In this episode, Kevin and Sean provide a deep dive into the world of consumable sales, emphasizing the importance of being more than just a salesperson – being a trusted advisor. They discuss the necessity of understanding your product and your customer, crafting a unique selling proposition, and the critical role of sales managers and CEOs in empowering their teams. Whether you’re a seasoned sales professional or just starting, this episode offers practical advice and strategies to excel in the competitive market of consumable sales. Tune in to “Two Tall Guys Talking Sales” for these and more invaluable sales insights.

From Features to Solutions: Rethinking Sales for the New Year – Video 6 of the New Year Motivation Series

In the New Year, sales professionals should focus on problem-solving to enhance their approach. Successful sales hinge on understanding a client’s core issues and how a product can solve them. Proposals should tell a compelling story, supported by relevant case studies. Transitioning from a feature-focused to a solution-oriented strategy will differentiate one in the market and foster long-lasting relationships.

Elevate Your Sales Game: New Year’s Guide to Advanced Client Relationship Building – Video 3 of the New Year Motivation Series

To achieve sales success, focus on building enduring client relationships by personalizing communication and maintaining regular contact. Prioritize both existing clients and new prospects, aiming for one new client relationship per month. Utilize a CRM system to track interactions and attend networking events for valuable introductions. For more insights, watch the latest video.

Elevating Product Knowledge: Creating Sales Growth in the New Year – Video 2 of the New Year Motivation Series

In today’s evolving business environment, continuous improvement of sales strategies is crucial. Comprehensive product knowledge and understanding the unique value of offerings are essential. Regular product training, client scenario practice, and creating a product FAQ are recommended. Tailoring conversations to decision-makers and integrating new features and client success stories can enhance sales effectiveness.

Two Tall Guys Talking Sales – Selling Repeat Products: A Guide to Thriving in Consumable Product Sales – E69

In this episode, Kevin and Sean provide valuable insights into the world of selling consumable products. They emphasize the importance of understanding the unique challenges of this market, including the need for a strong value proposition and the crucial role of the salesperson in understanding and meeting customer needs. The discussion also covers effective territory management and the benefits of leveraging team strengths for cross-selling. This episode is a must-listen for sales professionals looking to excel in the consumable products market and for those seeking to enhance their sales strategies in competitive environments.

Listen to this episode of Two Tall Guys Talking Sales to gain valuable insights and strategies for excelling in the consumable products market, and to learn how to effectively grow your sales territory and manage customer relationships

Two Tall Guys Talking Sales – Mastering the Art of Sales: Strategies to Outshine Your Competitors in 2024 – E68

In this episode of “Two Tall Guys Talking Sales,” Sean O’Shaughnessey shares invaluable insights from his book “Eliminate Your Competition,” guiding listeners through various sales strategies to outsmart competitors in 2024. Whether you’re a seasoned sales professional or new to the field, this episode offers a wealth of knowledge on approaching sales challenges creatively and effectively. Tune in to learn how to adapt these strategies to your sales style and set yourself up for a successful year in sales.

Segmenting Target Market: Categorize potential clients to tailor strategies effectively – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 7

In this episode, Sean O’Shaughnessey has provided valuable insights into market segmentation, demonstrating its critical role in a successful sales strategy. Implement these actionable steps and witness a transformative impact on your business. Stay subscribed for more insightful episodes exploring practical strategies to drive new sales and enhance your company’s growth.

Two Tall Guys Talking Sales – Elevating Sales Success: Insights from Membrain’s Chief Revenue Officer Paul Fuller – E65

This episode of “Two Tall Guys Talking Sales” is a must-listen for sales professionals seeking to start the new year on a strong note. With Paul Fuller’s insights on effective sales leadership, the importance of CRM tools, and the art of sales, listeners are equipped with valuable strategies to elevate their sales game. Whether you’re a seasoned sales leader or new to the field, this episode offers practical advice and motivation to achieve your sales goals in the upcoming year.

Ace of Hearts: Joint sales calls with top management: Role-playing for Different Scenarios

Role-playing is a critical strategy for preparing for a sales call involving top management. It replicates the actual sales scenario, including realistic data and potential objections, allowing for feedback and strategy refinement. It also enhances the sales team’s ability to handle objections confidently and promotes active listening for better client engagement. Implementing role-playing as a standard practice serves multiple purposes such as aligning strategies among team members and enforcing a robust, collaborative framework that elevates the overall sales approach.