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sales management

What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!


Embrace Continuous Learning for Sales Success in 2024 – Video 9 of the New Year Motivation Series

A seasoned sales expert urges continuous learning to excel in the sales industry. Emphasizing the importance of staying informed through newsletters, podcasts, and daily reading, the author advocates for a growth mindset across all sales levels. Leadership roles involve guiding teams towards shared knowledge and improvement, setting higher standards for success in the evolving landscape of sales.

Two Tall Guys Talking Sales – The Trusted Advisor: Excelling in Consumable Product Sales – E70

In this episode, Kevin and Sean provide a deep dive into the world of consumable sales, emphasizing the importance of being more than just a salesperson – being a trusted advisor. They discuss the necessity of understanding your product and your customer, crafting a unique selling proposition, and the critical role of sales managers and CEOs in empowering their teams. Whether you’re a seasoned sales professional or just starting, this episode offers practical advice and strategies to excel in the competitive market of consumable sales. Tune in to “Two Tall Guys Talking Sales” for these and more invaluable sales insights.

From Features to Solutions: Rethinking Sales for the New Year – Video 6 of the New Year Motivation Series

In the New Year, sales professionals should focus on problem-solving to enhance their approach. Successful sales hinge on understanding a client’s core issues and how a product can solve them. Proposals should tell a compelling story, supported by relevant case studies. Transitioning from a feature-focused to a solution-oriented strategy will differentiate one in the market and foster long-lasting relationships.

Unleashing Your Sales Potential in the New Year: The CRM Game-Changer – Video 5 of the New Year Motivation Series

As the new year unfolds, the urgency to hit the ground running in sales is paramount. My mission is to guide you toward a robust sales strategy. The cornerstone of this strategy? Mastering your Customer Relationship Management (CRM) system. The Critical Role of CRM in Sales Success A CRM is more than just a tool; it’s the lifeline of your sales process. If you’re still on the fence about using a CRM or struggling with… 

Elevating Product Knowledge: Creating Sales Growth in the New Year – Video 2 of the New Year Motivation Series

In today’s evolving business environment, continuous improvement of sales strategies is crucial. Comprehensive product knowledge and understanding the unique value of offerings are essential. Regular product training, client scenario practice, and creating a product FAQ are recommended. Tailoring conversations to decision-makers and integrating new features and client success stories can enhance sales effectiveness.

Start Strong: The Art of Customer Profiling – Your First Step to Sales Triumph – Video 1 of the New Year Motivation Series

As an experienced VP of Sales, I understand the impact of economic fluctuations on businesses. Despite negative forecasts, I believe this year holds great potential for success. My video offers valuable strategies for sales professionals and small business leaders to thrive. Key points include ignoring pessimistic news, customer profiling, addressing challenges, and timely action. Watch the video for a detailed roadmap to success. Good luck!

Segmenting Target Market: Categorize potential clients to tailor strategies effectively – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 7

In this episode, Sean O’Shaughnessey has provided valuable insights into market segmentation, demonstrating its critical role in a successful sales strategy. Implement these actionable steps and witness a transformative impact on your business. Stay subscribed for more insightful episodes exploring practical strategies to drive new sales and enhance your company’s growth.

Two Tall Guys Talking Sales – Elevating Your Sales Game: Key Strategies for Pipeline Development – E66

In this episode of “Two Tall Guys Talking Sales,” Kevin Lawson discusses the critical aspect of building a new pipeline for business growth. He provides a comprehensive overview of the strategies and activities necessary for sales success, emphasizing the synergy between sales and marketing, the role of sales leaders, and the importance of a well-structured sales process. This episode is a treasure trove of insights for sales professionals looking to enhance their approach to sales and achieve their goals in the coming year. Don’t miss this opportunity to learn from the experts and elevate your sales game.

Setting Clear Sales Objectives and Goals: Establish targets to drive sales team efforts – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 6

Today’s episode with Sean O’Shaughnessey has been a deep dive into setting clear objectives and goals, a compass guiding sales teams to remarkable success. As Sean pointed out, crafting a well-orchestrated sales strategy where every element harmoniously contributes to your business’s success is essential.

Two Tall Guys Talking Sales – Elevating Sales Success: Insights from Membrain’s Chief Revenue Officer Paul Fuller – E65

This episode of “Two Tall Guys Talking Sales” is a must-listen for sales professionals seeking to start the new year on a strong note. With Paul Fuller’s insights on effective sales leadership, the importance of CRM tools, and the art of sales, listeners are equipped with valuable strategies to elevate their sales game. Whether you’re a seasoned sales leader or new to the field, this episode offers practical advice and motivation to achieve your sales goals in the upcoming year.