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CEO Workshops

What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!

Two Tall Guys Talking Sales – Special Episode: CEO Workshop – Defining Your Corporate Sales Strategy – E63

Sales Strategy Isn’t Just About Hitting Numbers: It’s Your Operational Backbone for Success A well-defined sales strategy is indispensable for long-term business success. Importance of Market Segmentation Don’t fall into the trap of a one-size-fits-all approach. Market segmentation is your tool to tailor unique strategies for distinct customer profiles, ensuring maximized reach and impact. Crafting a Unique Selling Proposition (USP) A compelling USP is your golden ticket in a saturated market. Your competitive edge makes… Two Tall Guys Talking Sales – Special Episode: CEO Workshop – Defining Your Corporate Sales Strategy – E63

Two Tall Guys Talking Sales Podcast – Special Episode: CEO Workshop – Understand Your Client’s Business To Sell More Effectively – Episode 52

This special episode of Two Tall Guys Talking Sales comes from a recent CEO Workshop put on by Sean O’Shaughnessey and Kevin Lawson. It was taken from a LinkedIn Live presentation that aired on September 29, 2023. You can listen to this episode or click over to the LinkedIn Live presentation at https://www.linkedin.com/events/ceoworkshop-understandyourclien7106962760084688896/ Are you a sales leader or CEO looking to supercharge your sales strategy? In this episode of “Two Tall Guys Talking Sales,”… Two Tall Guys Talking Sales Podcast – Special Episode: CEO Workshop – Understand Your Client’s Business To Sell More Effectively – Episode 52

95% of Companies Ranked Themselves Below Average or Worse

Market share is an excellent indicator of the overall health of an industry. It can give valuable insight into the performance of other competitors in the same field. Still, it should not limit your approach to your sales strategy. In fact, the opposite is more accurate, as the world is your oyster if your market share is minuscule. As salespeople, we must remember that even if our market penetration is small, it’s still possible to… 95% of Companies Ranked Themselves Below Average or Worse

CEO Workshop: Drive Revenue During A Crisis

The global pandemic has caused crisis after crisis to hit US companies. These crises include:

  • global supply chain problems affecting worldwide shipping
  • increased prices due to the shortage of components or subassemblies
  • labor shortages

To assist our clients, Sean O’Shaughnessey and Kevin Lawson teamed up to create the following webinar. The webinar originally aired on January 13, 2022.

The following is a transcript of the webinar video above. It has been sparsely edited to increase its readability, but many of the idioms and poor spoken grammar have been left in place. The transcription was automatically generated by Sonix.ai and, as capable as that product is, there are times when words are missed or sentence structure was incorrectly interpreted. We have tried to catch all of these software misses, but we are confident that some still remain. The below text is provided for those that would rather read than watch a video.

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