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What An MBA Didn’t Teach You About Sales

The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:

because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.

I call this blog, Skinned Knees because I try to relate all of the learning that I have done over the past 4+ decades (while skinning my knees in the learning process).

I hope that you learn from my mistakes so that your business will grow!

Two Tall Guys Talking Sales – The Trusted Advisor: Excelling in Consumable Product Sales – E70

In this episode, Kevin and Sean provide a deep dive into the world of consumable sales, emphasizing the importance of being more than just a salesperson – being a trusted advisor. They discuss the necessity of understanding your product and your customer, crafting a unique selling proposition, and the critical role of sales managers and CEOs in empowering their teams. Whether you’re a seasoned sales professional or just starting, this episode offers practical advice and strategies to excel in the competitive market of consumable sales. Tune in to “Two Tall Guys Talking Sales” for these and more invaluable sales insights.

Two Tall Guys Talking Sales – Selling Repeat Products: A Guide to Thriving in Consumable Product Sales – E69

In this episode, Kevin and Sean provide valuable insights into the world of selling consumable products. They emphasize the importance of understanding the unique challenges of this market, including the need for a strong value proposition and the crucial role of the salesperson in understanding and meeting customer needs. The discussion also covers effective territory management and the benefits of leveraging team strengths for cross-selling. This episode is a must-listen for sales professionals looking to excel in the consumable products market and for those seeking to enhance their sales strategies in competitive environments.

Listen to this episode of Two Tall Guys Talking Sales to gain valuable insights and strategies for excelling in the consumable products market, and to learn how to effectively grow your sales territory and manage customer relationships

Two Tall Guys Talking Sales – Mastering the Art of Sales: Strategies to Outshine Your Competitors in 2024 – E68

In this episode of “Two Tall Guys Talking Sales,” Sean O’Shaughnessey shares invaluable insights from his book “Eliminate Your Competition,” guiding listeners through various sales strategies to outsmart competitors in 2024. Whether you’re a seasoned sales professional or new to the field, this episode offers a wealth of knowledge on approaching sales challenges creatively and effectively. Tune in to learn how to adapt these strategies to your sales style and set yourself up for a successful year in sales.

Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 4

Welcome to a new episode of “Driving New Sales: Transforming Small Businesses into Sales Powerhouses.” In this podcast, hosted by sales expert Sean O’Shaughnessey, we delve into the intricacies of competitive analysis in sales, a critical skill for sales professionals, managers, and business owners in mid-sized companies. This episode is brought to you by the podcast “Two Tall Guys Talking Sales,” a podcast by Sean O’Shaughnessey and Kevin Lawson focusing on boosting sales management and… Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings – Driving New Sales: Transforming Small Businesses into Sales Powerhouses – Episode 4

Two Tall Guys Talking Sales – Special Episode: CEO Workshop – Avoiding B2B Sales Mistakes That Are Limiting Revenue Growth – Episode 57

Kevin Lawson and Sean O’Shaughnessy share valuable insights for business owners, consultants, and sales teams in their podcast episode. They emphasize the importance of avoiding B2B sales mistakes, adjusting prices to maintain margins amid rising costs, and strategic management to overcome market factors. They also discuss responding to RFPs and the benefits of Sales Playbooks for sales teams.

Unlocking Sales Potential with MEDDPICCC: A Comprehensive Guide

Elite sellers are the linchpin of any successful sales organization. These high-performing individuals are often the highest-paid employees within a company—and for a good reason. Their skills in identifying, qualifying, and closing opportunities bring in significant revenue and provide a competitive edge in the marketplace. So, how can you groom an average salesperson into an elite seller? Enter MEDDPICCC, an advanced sales qualification methodology that serves as a roadmap for understanding every component of a… Unlocking Sales Potential with MEDDPICCC: A Comprehensive Guide

Two Tall Guys Talking Sales Podcast – Special Episode: CEO Workshop – Understand Your Client’s Business To Sell More Effectively – Episode 52

This special episode of Two Tall Guys Talking Sales comes from a recent CEO Workshop put on by Sean O’Shaughnessey and Kevin Lawson. It was taken from a LinkedIn Live presentation that aired on September 29, 2023. You can listen to this episode or click over to the LinkedIn Live presentation at https://www.linkedin.com/events/ceoworkshop-understandyourclien7106962760084688896/ Are you a sales leader or CEO looking to supercharge your sales strategy? In this episode of “Two Tall Guys Talking Sales,”… Two Tall Guys Talking Sales Podcast – Special Episode: CEO Workshop – Understand Your Client’s Business To Sell More Effectively – Episode 52

Four of Spades: Understanding your client’s business: Analyzing Customer Goals: Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings.

Crafting the Perfect Sales Strategy: Understanding the Competitive Landscape In the world of sales, understanding the competitive landscape is as vital as the seasoned chess player’s ability to predict their opponent’s moves. Think of the business landscape as a grand chessboard. Each company, akin to a player, tactically moves, adjusts to threats, and seeks positions of influence. These moves signify their strategy, and a crucial part of this strategy revolves around their competitive dynamics. For… Four of Spades: Understanding your client’s business: Analyzing Customer Goals: Understanding Competitive Landscape: Recognize your client’s relationships with your competitors to better position your offerings.

Two Tall Guys Talking Sales Podcast – Mastering the Competitive Landscape: Insights and Strategies for Sales Success – Episode 47

Dive deep into the world of competitive analysis with Kevin Lawson and Sean O’Shaughnessey in this engaging episode of Two Tall Guys Talking Sales. In the fast-paced world of sales, it’s not just about knowing your product, but about understanding your competition, your customers, and the nuances that drive decisions. Let Kevin and Sean guide you through actionable insights to elevate your sales game. Key Topics Discussed: Key Quotes: Additional Resources: Summary:In the competitive realm… Two Tall Guys Talking Sales Podcast – Mastering the Competitive Landscape: Insights and Strategies for Sales Success – Episode 47