The Benefits of Sending a Newsletter to Your Customers and Qualified Prospects

The Benefits of Sending a Newsletter to Your Customers and Qualified Prospects

A newsletter is one of the best tools you can use to maintain a relationship with your existing customers and qualified prospects that are uninterested in buying your product or service at this time. By sending out a newsletter quarterly, you can keep your brand top-of-mind so that when they are ready to make a purchase, they will think of your company first. You can reach an even wider audience by posting your newsletter on LinkedIn.

There are several benefits of sending a newsletter to your customers and qualified prospects, including:

  1. Keeping your brand top-of-mind: By sending out a quarterly newsletter, you can keep your brand top-of-mind so that when your customers or qualified prospects are ready to make a purchase, they will think of your company first.
  2. Developing a relationship with customers and qualified prospects: A newsletter is a great way to establish a relationship with your customers and qualified prospects. You can build trust and credibility with your readers by providing valuable information in each issue.
  3. Reaching a wider audience: Posting your newsletter to LinkedIn provides you with an opportunity to reach an even wider audience. When you post your newsletter on LinkedIn, include a call-to-action so that your readers know what you want them to do next.
  4. Generating leads: Including a call-to-action in each issue of your newsletter is a great way to generate leads.
  5. Increasing sales: By sending out a quarterly newsletter, you can increase sales by reminding your customers of the products or services they’ve purchased from you in the past and introducing them to new products or services that they may be interested in.
  6. Building customer loyalty: A newsletter is also a great way to build customer loyalty. By providing valuable information and helpful tips, you can show your customers that you value their business and are invested in helping them succeed.
  7. Enhancing customer service: In each issue of your newsletter, include contact information for customer service so that your readers know how to reach someone if they have questions or need assistance.
  8. Boosting morale: A well-written and informative quarterly newsletter can boost your employees’ morale by keeping them up-to-date on company news and developments.

Let’s explore these concepts even more.

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Do You Have A Great Sales Plan?

Are you experiencing any of the following common sales issues?

  • Inability to take sales “to the next level”
  • Difficulty finding the “right” salesperson for your company
  • Not sure where to start – “I don’t know what I don’t know”
  • Lack of a formal sales process
  • Stalled out proposals
  • Not being able to effectively articulate the value proposition, solution or service

Great companies deserve a great plan

You have developed incredible offerings. You have solid leadership in place. Yet, you still need some help with improving your sales productivity.

Let the Genesis Sales Plan by Sales Xceleration and delivered by New Sales Expert LLC provide you with the structure and key personnel needed to surpass your goals.

Your sales vision statement should be a clear, concise, and future-focused declaration of where you want your sales efforts to lead and the path you’ll take to get there.

  • Clear
  • Concise
  • Future-focused
  • Destination-driven
  • Path-Oriented
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With such a critical tool in place, your sales team can boost sales by looking forward. If you do not know how to create such a plan, we are happy to help you. Please contact us via our Contact page and we will sit down with you to discuss how we can help you accelerate your revenue.

The Pay Is High and Jobs Are Plentiful, but Few Want to Go Into Sales

The Pay Is High and Jobs Are Plentiful, but Few Want to Go Into Sales

According to ZipRecruiter and the Wall Street Journal, people are hesitant to go into sales for a career. ZipRecruiter shows the number of sales roles advertised has risen steadily this year, up 65% to more than 700,000 open positions around the U.S., after big layoffs decimated the field at the outset of the pandemic a year ago.

happy black woman laughing on street
Photo by Andrea Piacquadio on

Many young workers erroneously assume that sales work means convincing customers to buy with high-pressure tactics and are turned off. In recent years, the sales profession has dramatically changed from cold calls to potential customers to consulting with companies that often seek out products.

It’s time to rethink the way you think about sales. The new template for a salesperson is not about cold-calling. You have to be empathetic and deeply curious about your clients’ businesses. Sales is not about high-pressure cold calling techniques, but rather it is about understanding your clients and using your products to achieve their goals.

Sales is not about high-pressure cold calling techniques. Sales is about building relationships with people. If you are looking to grow sales, stop focusing on the trade tricks and start focusing on understanding how to sell effectively. According to top influencers in the field, the best way to do this is by listening more than talking and asking open-ended questions that allow for two-way communication.

Sales is a profession that helps businesses and people solve problems. As salespeople, managers, or executives, you help your company make more money. You also help customers find solutions to their problems. Sales is about solving problems for the betterment of both parties involved in the transaction. The skillset and mindset needed for this profession are not innate but can be learned with hard work and practice.

To establish yourself as an effective salesperson, manager, or executive, it’s important to know how sales works from all angles – customer-facing interactions and internal processes alike. It is also important to always be curious about your company, product, and prospect’s business.

After 36 years in Sales (and God willing many more to come), this is the greatest career in the US industry. I encourage all bright, young professionals that want a daily mental challenge to go into Sales.