I Need Leads
“I need leads!!!” Did any salesperson not say those words?
It is even more frequent with a startup or small company.
There are no leads. There are very few references (maybe none). The product is relatively unproven.
It takes a unique customer to buy from a startup or a small or medium-sized company, and it takes a special sales team to work for a small company.
Sure it is exciting to build something from scratch. If it works, it will be incredibly rewarding (hopefully personally and financially). You rolled the dice! You are all in!
But even with all of that excitement, it is still hard work. The leads are not there. There is never enough.
Every day is straightforward even though it is tough. Here are my thoughts that get me through the day.
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