4 WAYS TO MAKE THE MOST OF YOUR TRAINING BUDGET

Every company wants its salespeople to be well-trained. After all, better-trained salespeople mean higher quality products and services, which leads to happier customers and increased sales. But with the training costs averaging $1,459 per salesperson, it’s important to ensure that your training budget is being spent in the most effective way possible. Here are four tips for getting the most out of your training budget.

1. Prioritize Your Training Goals
2. Invest in eLearning Programs
3. Use Technology to Your Advantage
4. Consider External Training Programs

To make sales training more effective, make sure you emphasize the points with effective role-playing.

You can explore this concept even more by reading the entire article by clicking the button below.

Taking the Sales Agility Assessment is a great starting point for improving your current sales process. Use the unique report to help you implement new procedures to accelerate growth, revenue, and new sales.

Are You Coming To Beers & Biz?

Beers & Biz is an excellent opportunity to connect with other business leaders in the Cincinnati area and join some relevant conversations about today’s business challenges. It is probably the best networking event in Greater Cincinnati.

If you want to meet other B2B professionals and understand how to solve targeted business problems, this is the event to put on your calendars and attend.

There is no cost to the B2B professional networking group featuring topical roundtable discussion groups, open networking, and a featured charity. The group meets on the 4th Thursday of the month. We typically talk about business, have a drink (water, soft drinks, beer, and bourbon, too), and learn from each other. We stress networking with business-to-business professionals trying to expand revenue and offer great products and services to businesses.

Our next event is September 22 at March First on Kemper Road.

Please register at https://www.eventbrite.com/e/beers-biz-b2b-networking-tickets-244535701867 to reserve your spot and learn about the locations of future meetings.

Do’s And Don’ts For Your Sales Kickoff

You are likely starting to think about your annual sales kickoff meeting. It is only about four months from when you are going to set the stage for all of 2023.

Having been in sales or sales management for over 37 years, I have seen at least 30 sales kickoffs, and I have seen the good and the bad.

Here are some of both that I have noticed over the years. If you click the “Continue reading” below, you will see a much long and exhaustive list.

Best Practices:

• Bring clients in to share why and how they bought. Let your sales team understand what it’s like to be in your customers’ shoes. Have them share their buying journey.
• Get the skills part of your training early in the event – tired minds don’t absorb. You don’t have to use this time for product training as it’s the easiest for reps to get a hold of that information. Try focusing on skills development early in your SKO and then product training.

Not Best Practices:

• Don’t try to do too many activities – focus is the key. Focus on tying everything back to the main company goals and objectives for the year.
• Don’t have leaders and reps in different sessions. This is the perfect time for each to gain new perspectives and learnings from each other. Being on the same page should be a part of your theme.

I list more pieces of advice in the article linked to the Continue reading button below.

CEO Workshop: Steps To Success in Project Implementation

Please join us on September 21 at 2P ET for our next segment of the CEO Workshop. In this segment, Kevin Lawson and Sean O’Shaughnessey are happy to have our guest speaker, Carter Varn!

Carter will be sharing his wisdom on project management with a presentation titled: Project Implementation: Steps To Success.