Welcome to another insightful episode of “Two Tall Guys Talking Sales,” where hosts Kevin Lawson and Sean O’Shaughnessey engage in a compelling conversation with Paul Fuller, the Chief Revenue Officer of Membrain. In this episode, they delve into the challenges and strategies of leading a sales team, especially as we approach the new year with fresh goals and targets.
Key Topics Discussed
- The Role of a Chief Revenue Officer: Paul Fuller shares his experiences and responsibilities in driving sales and revenue growth.
- Motivating Sales Teams for the New Year: Strategies to inspire and prepare sales teams for achieving new goals as the fiscal year resets.
- The Importance of Sales Methodology and CRM Tools: Discussion on how effective sales methodologies and CRM tools can enhance sales performance.
- Setting Realistic Sales Goals: Balancing company needs with individual salesperson goals for optimal performance.
- The Art and Science of Sales: Exploring the blend of methodical processes and creative problem-solving in sales.
Key Quotes
- Paul Fuller: “Our why is to elevate the sales profession. It’s about empowering ourselves, our partners, and the companies we work with.”
- Kevin Lawson: “Good management is always good management, whether you’re doing it with high technology influence or low technology influence.”
- Sean O’Shaughnessey: “How do you find that importance in what you sell and in your life, especially when it’s not as inherently exciting as some products?”
Additional Resources
- “Baseline Selling” – https://a.co/d/8wrx3i7
- “Changing the Game” – https://a.co/d/bxZNTac
- “The Jolt Effect” – https://a.co/d/6c1uT87
- Membrain CRM: A sales optimization platform mentioned by Paul Fuller – https://www.membrain.com/.
Summary Paragraph
This episode of “Two Tall Guys Talking Sales” is a must-listen for sales professionals seeking to start the new year on a strong note. With Paul Fuller’s insights on effective sales leadership, the importance of CRM tools, and the art of sales, listeners are equipped with valuable strategies to elevate their sales game. Whether you’re a seasoned sales leader or new to the field, this episode offers practical advice and motivation to achieve your sales goals in the upcoming year.
