Tip #1 of 12 – How To Start The New Year STRONG! – Review results from the previous year

Tip #1 of 12 – How To Start The New Year STRONG! – Review results from the previous year

By soshaughnessey0 Comments

We have all heard of the 12 days of Christmas. While I am not going to sing you a song, I will give you 12 salient tips on how to start 2023 out strong so that it is a better year for you than 2022.

In this video, we discuss

  • What worked, what didn’t, and what could you improve?
  • Did you lose any big clients or accounts?
  • Did you try some new marketing channels that didn’t pay off?
  • What were the biggest sources of your business success?
  • What were your best-performing times of the year?
  • How can you do more of the good stuff while cutting back on the laggards?

You can check out all of the 12 tips as soon as they are published at this link.

Sales Management, Sales Professionalism, , , , ,
Two Tall Guys Talking Sales Podcast: How Do You Determine Your Company’s Sales Objectives Each Year?

Two Tall Guys Talking Sales Podcast: How Do You Determine Your Company’s Sales Objectives Each Year?

By soshaughnessey0 Comments

In this episode, Kevin and Sean discussed the importance of setting appropriate sales goals for a company. They suggested starting with the end goal in mind and then working backward to set achievable but challenging targets. They also advise avoiding pitfalls such as not considering attrition or overstating possibilities when setting goals. Finally, they emphasize the importance of dedicating resources to new markets or initiatives to grow the business rather than only replacing lost customers.

You can subscribe to our podcast by searching in your favorite podcast player for “Two Tall Guys Talking Sales,” or you can listen to the embedded version here.

The following is a transcript of the podcast above. It has been sparsely edited to increase its readability, but many of the idioms and poor spoken grammar have been left in place. Fireflies.ai automatically generated the transcription, and, as capable as that product is, there are times when words are missed or the sentence structure is incorrectly interpreted. We have tried to catch all of these software misses, but we are confident that some still remain. The below text is provided for those that would rather read than listen to a podcast.

00:00

Kevin Lawson

Hello, and welcome to episode two, not eight, of “Two Guys Talking Sales.” I’m one of your hosts, Kevin. 

00:10

Sean O’Shaughnessey

And I’m Sean. 

00:11

Kevin Lawson

We’re glad you’re here on this Two Guys Talking Sales episode. 

This podcast tackles real sales issues, big and small, for salespeople selling situations and sales leadership. We’ve individually built successful sales careers around the problems and solutions in B-to-B selling, from software and services to manufacturing distribution. We have sold to and for many of the world’s most recognized brands as well as some you have yet to hear of. We know LinkedIn says this is a 30-minute time slot. Still, we’ll only take 15 minutes—nothing like under-promising and over-delivering. For roughly the next 15 minutes, we invite you into our world of experience. We’ll dig into one issue. You’ll have a solution should you encounter a similar situation in your career. Let’s dive in. 

Sean, let’s set the stage. 

01:07

Sean O’Shaughnessey

This topic should be about setting your sales plan objectives for this year. 

01:15

Kevin Lawson

Setting objectives for the year. Like not being tongue-tied on a public broadcast. How about that? 

01:21

Sean O’Shaughnessey

At least you tried to plan ahead and had it written. Now that’s better than I did. I’m just winging it. 

01:25

Kevin Lawson

Our last episode was all about planning your year. Why not have a plan? Well, so you’ll know how you’re doing? 

01:32

Sean O’Shaughnessey

There you go. 

01:33

Kevin Lawson

Today, we will talk about how to determine company sales objectives. Yes, let’s do that. 

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Determining Your Company’s Sales Objectives Each Year

Determining Your Company’s Sales Objectives Each Year

By soshaughnessey0 Comments

As a company owner, one of the most important aspects of running a successful business is setting and achieving sales objectives. But how do you determine what those objectives should be? Here’s a step-by-step guide to help you set realistic and achievable sales goals for your business.

Sales objectives are goals a company sets for its sales team to achieve over a certain period. These objectives can be anything from increasing revenue by a certain percentage to selling a certain number of products or services. Sales objectives should be set annually, but they can also be set for shorter periods such as quarters or months.

Let’s talk about the basic steps first.

  1. Define your overall goal.
  2. Break down your overall goal into smaller, more manageable goals.
  3. Create a timeline for each goal.
  4. Assign responsibility for each goal to a specific team member or department.
  5. Measure progress and revise objectives as needed.
  6. Celebrate accomplishments and learn from failures.
  7. Define your overall goal.

Sales goals are essential for any company regardless of size. They give you a target to aim for and help to motivate your sales team. Without a goal, getting complacent and falling into bad habits is easy.

It’s essential to clearly understand your company’s sales process before setting a goal. You need to know your closing rate, average deal size, and how many leads you need to generate to hit your target. Once you have this information, you can start to play around with different numbers to see what’s realistic.

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Business, Finance, Sales Management, , , , ,