Whether you’re a salesperson or manager, understanding how and why prospects make and lose money is a crucial element in helping them make intelligent business decisions. Knowing this can help you hone in on the solutions you offer that will benefit their bottom line, making it easier to close more deals.

In this video, we explore the following:

  • How does your customer/prospect make money?
  • How does your customer/prospect lose money?
  • Whom does your customer/prospect compete with?
  • Whom does your customer/prospect partner with?

This is the 5th video of 12 that explores how you can start the new year strongly. I hope that you enjoy the video and it makes you think about a few things.

You can check out all of the 12 tips as soon as they are published here.