In this episode, Sean and Kevin discuss the struggle of a sales turnaround. 

It is important to define what a turnaround means for your specific sales department, as the definition may vary depending on the nature of the business, the industry, and the competitive landscape. Once you have a clear understanding of what constitutes a successful turnaround for your team, you can start outlining a plan of action that meets or exceeds the expectations of upper management. This plan should be based on a thorough analysis of the current sales process, customer needs, and market trends and should be realistic and achievable within a specific timeframe.

Communication is key to any successful turnaround. You must share your plan with all sales team members and get their buy-in. This involves explaining the rationale behind the plan, outlining their specific roles and responsibilities, and addressing any concerns or objections they may have. Once everyone is on board, you can start executing the plan and tracking progress on a regular basis. Celebrating successes along the way is important to maintain team morale, but you should also stay focused on the ultimate goal and be prepared to adjust course as necessary based on feedback from management and results achieved. Following these steps can increase your chances of achieving a successful sales turnaround and positioning your department for long-term growth and profitability.