Kevin and Sean have a special guest for this episode! Kelly Crandall of Sales Xceleration and Next Level Strategies.
Kelly is a sales expert who works as an advisor to help mid to small-size businesses build a path to more sales. The topic of the conversation is “The Sales Skills Required to Communicate Your Value Proposition to Win More Deals.” Kelly discusses the importance of value proposition and its broader concept, focusing on why buyers should buy from a company. She stresses the importance of customizing the value proposition to each client and the need to consider customer feedback, industry trends, and client resonance.
According to Kelly, a strong value proposition can help businesses gain customer loyalty, win more sales, and charge premium fees. However, she highlights that companies need to tailor the concept of the value proposition to each client, which requires a customized approach. The conversation also highlights that teaching salespeople how to articulate their value proposition compellingly and tangibly is critical. Therefore, businesses must shift their thought processes and create value propositions based on customer feedback, needs, and industry trends.
Kelly has a background in sales, sales leadership, and entrepreneurship, and her experience indicates that any company can learn to create a strong value proposition. However, it requires a tailored approach that considers each client’s needs and requirements. The conversation provides valuable insights for businesses and salespeople on the importance of customizing the value proposition and the benefits of having a solid value proposition.
