Numerous factors can contribute to a sales team’s success or failure. Two key aspects that are often overlooked yet hold immense importance are the structure and content of sales meetings. These gatherings are not just about reporting numbers or discussing targets. They are platforms for learning, sharing, and strategizing that can significantly boost a sales team’s performance.
One of the fundamental principles of a productive sales meeting is having a clear plan. This doesn’t mean having a rigid agenda without room for spontaneity. On the contrary, it’s about having a framework that guides the discussion and ensures that the meeting stays focused on the key topics at hand.
A common mistake many sales leaders make is covering too many topics in a single meeting. In an attempt to address every issue, they often skim the surface of each topic without delving deep into any. The result is a meeting lacking depth and tangible insights or solutions. Limiting the number of key topics to one or two per meeting is advisable to avoid this. This allows for a more in-depth discussion and a better understanding of the issues at hand.
As we venture into the New Year, the key to propelling your sales, whether you’re a seasoned sales manager, a striving CEO of a small company, or an enthusiastic salesperson, lies in one critical skill: effective follow-up. My video series aims to arm you with best practices to ensure this year is your most successful yet.
A common pitfall in sales is failing to follow up swiftly and effectively. Every interaction with a client or prospect should be promptly followed by a thank you note or email. This small act signals your dedication and interest in the client’s needs. If you’re leading a team, make it a non-negotiable standard – a follow-up within 24 hours is a must.
A well-implemented CRM system is a game-changer for managing follow-ups. It should facilitate sending personalized emails with just a few clicks. If your CRM process is cumbersome, it’s time to reassess and streamline your approach. Remember, if following up feels like a chore, you’re not using your CRM effectively.
One of the golden rules in sales is to schedule the next one before ending a meeting. This practice helps maintain momentum and keeps you at the forefront of your client’s mind. It eliminates the hassle of tracking someone down later and significantly reduces the chances of being ‘ghosted.’
Consistency in follow-up is vital, but so is adapting your strategy to fit your industry’s unique rhythm. Whether it’s a few days or a month later, re-engage with clients who haven’t responded. This persistence shows your commitment to providing solutions. However, constantly tailor your follow-up timing to suit the client’s needs and industry norms.
Make following up a habit, not an afterthought. Whether you’re a VP of Sales ensuring your team adheres to this practice or a CEO looking to make a significant impact this year, diligent follow-up can be the difference between a good year and a fantastic one. Set reminders, use calendar alerts, and let your CRM be your guide in this journey.
This year, let’s resolve to excel in our follow-up game. It’s not just a sales tactic; it’s a fundamental aspect of building lasting relationships and driving success. Check out my other videos for more insights and strategies to kick-start your sales year with a bang. With the right approach, 2024 can be a year of remarkable achievements in your sales career.
Happy selling, and here’s to making this year not just great but phenomenal!
Elite sellers are the linchpin of any successful sales organization. These high-performing individuals are often the highest-paid employees within a company—and for a good reason. Their skills in identifying, qualifying, and closing opportunities bring in significant revenue and provide a competitive edge in the marketplace. So, how can you groom an average salesperson into an elite seller? Enter MEDDPICCC, an advanced sales qualification methodology that serves as a roadmap for understanding every component of a purchasing decision process and, therefore, the sales process.
If you’re serious about elevating your sales game, you cannot afford to miss our in-depth video tutorial on MEDDPICCC. This comprehensive guide explores the nuances of transforming your business by adopting this powerful tool. By the end of the video, you’ll be better equipped to forecast sales accurately and close more deals efficiently.
This blog post will offer a sneak peek into what MEDDPICCC entails, why it’s crucial for your sales strategy, and how to get started.
Understanding the MEDDPICCC Methodology
What is MEDDPICCC?
The acronym MEDDPICCC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Goals, Coach, Champion, and Competition. Each component provides critical insights into a prospective customer’s buying experience, helping sales reps tailor their approach accordingly.
The core benefit of MEDDPICCC is that it assists you in qualification. Knowing whom to target and how to approach them is essential for any sales professional. When you focus on quality over quantity, you save time, effort, and resources—allocating them where they’ll make the most impact.
One of the most frustrating challenges in sales is forecasting. Without a structured approach, your predictions are little more than educated guesses. MEDDPICCC gives you a robust framework for assessing opportunities, enabling you to forecast with a greater degree of accuracy. What is the decision process within the prospect? If you don’t know, how can you forecast a date or even the size of the deal? How does the prospect issue orders to new vendors? If you don’t know, the timing of the order after you have “won” is probably just a guess, and it is likely incorrect.
How to Get Started with MEDDPICCC
Acquainting Your Team: The Crucial First Step
The inception point of any change within an organization lies in awareness and education. You can’t implement what you don’t understand. This tenet holds especially true for MEDDPICCC, a methodology that demands a nuanced understanding of multiple components. Comprehensive training isn’t just for your sales professionals; it extends to sales managers and even C-suite executives. Why? Because MEDDPICCC isn’t just a sales tool; it’s an organizational strategy.
Think of your company as a well-oiled machine. For the machine to work efficiently, each big or small cog must perform its function seamlessly. Sales managers will use MEDDPICCC for strategizing and forecasting. Executives will use it for decision-making and setting organizational objectives. Hence, the methodology must permeate through your corporate hierarchy.
Building a Repository of Cases: The Power of Real-World Examples
Once you have an understanding, the next logical step is application. Here, a repository of case studies can be invaluable. These aren’t merely stories but instructional narratives that bring the MEDDPICCC components to life. They serve a dual purpose: validating the methodology and offering a blueprint for its practical application.
Consider the power of a case study in explaining, for instance, the importance of ‘Identify Pain’ in the sales process. A well-documented case could vividly demonstrate how understanding a client’s ‘pain points’ led to a tailored solution, leading to a successful deal closure. Such concrete examples are invaluable for training, reiteration, and continuous learning.
Actionable Steps:
Collect past sales data and identify cases where MEDDPICCC components were effectively employed.
Engage with your sales team to document their successful sales narratives.
Regularly update this repository as new cases emerge and ensure it is easily accessible to the entire team.
Continuous Monitoring and Fine-Tuning: The Never-Ending Cycle
Implementing MEDDPICCC isn’t a one-off event; it’s an ongoing process. Your marketplace isn’t static; it’s dynamic and ever-changing. Likewise, your MEDDPICCC strategy should be flexible and capable of adapting to new challenges and opportunities.
Continuous monitoring allows for a feedback loop that helps you assess how well your strategy works. Are you qualifying leads more effectively? Is your forecasting becoming more accurate? Use key performance indicators (KPIs) to gauge these factors. But don’t just stop at assessment; make the necessary adjustments to ensure the methodology aligns with your evolving business goals.
Actionable Steps:
Establish a set of KPIs specifically for evaluating the effectiveness of MEDDPICCC.
Conduct quarterly reviews to assess how well the methodology is aiding your sales process.
Make data-driven adjustments to your MEDDPICCC strategy, and inform your team about these changes.
The Roadmap to MEDDPICCC Mastery and the evolution to elite selling
Begin by watching our comprehensive video guide on MEDDPICCC. This long-form content is designed to give you a complete understanding and is packed with actionable insights.
Introspect: How well does your existing sales process align with the MEDDPICCC methodology? Where do gaps exist, and what steps can you take to close them?
For those who want to make the transition from average sellers to elite sellers, understanding and implementing MEDDPICCC is not optional—it’s imperative. Armed with this methodology, you’ll be better positioned to qualify your opportunities, allowing you to focus your time and resources where they’ll deliver the most value. In addition, it empowers you to forecast sales with unprecedented accuracy.
Don’t miss the opportunity to dive deeper into MEDDPICCC by watching our detailed video tutorial. If you are serious about achieving bigger and more profitable sales opportunities, this video is your first step on the path to mastery. For those interested in more personalized guidance, I offer specialized workshops tailored to your business needs. Feel free to reach out and start your journey towards sales excellence.
Now, ask yourself this: Are you ready to elevate your sales strategy with MEDDPICCC? If so, your first action should be to watch the video. Because remember, knowledge isn’t just power; it’s profit.
Football
is starting at your local school and in the NFL. That used to mean that we were in Autumn, but now it means that we are simply in the dog days of summer. I hope the summer has been great for you and the month or so we have left is even more enjoyable.
Have you checked out my podcast? We are a couple of weeks from our 50th episode, and we have had amazing responses. If you have yet to listen, some links later in this newsletter will help you find the podcast.
I hope that you enjoy my latest newsletter.
If you have problems reading this newsletter, please take a look at its online version at .
The Kaivac Impact: Harnessing Faith, Innovation, and Sales Excellence in the Cleaning Industry
Bob Robinson Jr. and his father, Bob Robinson Sr., innovated a “no-touch” restroom cleaning machine over two decades ago, leading to the birth of Kaivac, a prominent cleaning machine manufacturer located in Hamilton, OH.
Bob Jr.’s vivid memory
of the struggle of cleaning restrooms by hand sparked the inspiration for Kaivac. From its inception, the company has expanded its range, developing machines for cleaning kitchen floors, hallways, grocery displays, and more. Boasting 18 patents and another 16 pending, Kaivac delved into floor cleaning and spill response machines.
Adopting a hybrid sales approach—direct sales and through distributors—the company has secured major clients like Walmart, Kroger, and Target under the leadership of Bob Jr., the VP of Sales. However, after facing challenges during the COVID-19 pandemic following a record year, Kaivac
aspired to hit $75 million in annual revenue within three years and aim for a lofty $1 billion within two decades.
Kaivac’s
ambitions led them to enlist New Sales Expert LLC, spearheaded by CEO Sean O’Shaughnessey, with 38 years of sales expertise. Sean praised Kaivac’s vast untapped potential and the rich culture it was built upon. Rooted in Christian values, the company’s guiding principles are captured in their acronym, FIGS: “First shall be last, last shall be first,” Integrity, Golden Rule, and Servant’s Heart. Moreover, KAI in Kaivac is not just a prefix but a motivational acronym emphasizing continuous
improvement and innovation.
Sean immediately identified areas of improvement, starting with reshaping the compensation plan.
This aimed to motivate the sales team to close bigger deals more efficiently. Using Salesforce, a top-rated CRM, Sean integrated MEDDPICCC—a sales qualification method. He added crucial dashboards and tools like the Decision Timeline to facilitate smooth big-deal closures, further professionalizing the sales process.
But the endgame for New Sales Expert LLC was always to make Kaivac self-reliant. To achieve this, Bob Jr. and three key company leaders enrolled in SalesXceleration’s Certified Sales Leadership course delivered by Sean. This program expanded their skill set, prepping them for future revenue growth and
sales management.
Mike Perazzo, one of the course attendees, was subsequently appointed Executive Vice President of Sales.
Mike credits Sean with refining their sales processes, identifying gaps, and enhancing their efficiency, making him a better sales leader.
Sean O’Shaughnessey lauds Kaivac, not just for their innovative cleaning machines but for their commitment to employee and customer success. He asserts that their machines offer unparalleled value, ensuring cleaner spaces at affordable rates.
Since collaborating with Sean, Kaivac has observed a marked uptick in its revenue and profitability, translating to bonuses for its employees, who the Robinsons view as extended family. Bob Jr. summarizes their journey aptly,
Taking the Sales Agility Assessment is a great starting point for
improving your current sales process. Use the unique report to help you implement new procedures to accelerate growth, revenue, and new sales.
Beers & Biz is an excellent opportunity to connect with other business leaders in the Cincinnati area and join some relevant
conversations about today’s business challenges. It is probably the best networking event in Greater Cincinnati.
If you want to meet other B2B professionals and understand how to solve targeted business problems, this is the event to put on your calendars and attend.
There is no cost to the B2B professional
networking group featuring topical roundtable discussion groups, open networking, and a featured charity. The group meets on the 4th Thursday of the month. We typically talk about business, have a drink (water, soft drinks, beer, and bourbon, too), and learn from each other. We stress networking with business-to-business professionals trying to expand revenue and offer great products and services to businesses.
Our next event is at Xavier’s Center for Innovation at 1605 Dana Ave. Cincinnati, OH 45207, on August 24, so please consider registering. Also, the September event will be on September 28, and I hope that you will put that event on your calendar so that you can find the time to attend.
Please register at
https://www.eventbrite.com/e/beers-biz-b2b-networking-tickets-244535701867 to reserve your spot and learn about the locations of future meetings.
Fractional Sales Leadership Increases the Value of My Client by 167%
Several years ago, I was hired by a fantastic software startup company in the artificial intelligence industry. Their technology had roots in original research by one of the founders at MIT. I was connected to one of the founders, and he approached me to be his Fractional Vice President of Sales as they felt that their technology had progressed to the point that they needed to find early adopter customers.
It was a young company with a small client base and very little revenue, but it clearly understood its offering and the value it could deliver to new clients. I
started the engagement with my standard discovery process to identify what value they were providing to their clients or prospective clients. We developed a target persona, and I helped them identify potential clients that fit their use cases.
As I worked with them, I learned more about their backstory. A significant chip manufacturer had wanted to buy the company just a few months earlier. The founders were eager to sell, but the parties couldn’t agree on a price and parted ways. The large chip manufacturer valued the company at about 75% of the valuation that the founders wanted. This offer reminded
me of the popular TV show Shark Tank, where entrepreneurs try to arrange investments from 5 individual investors. They rarely agree at the beginning of the segment on the startup’s value; sometimes, they compromise, and sometimes they do not. In this case, the giant chip manufacturer didn’t see the value, just like the Sharks didn’t see the value of Ring.
The owners of my client did what any sound company executives would do. They pushed harder on their business to build its value. They realized that nothing drives the company’s value like revenue and pipeline, so they brought me in to help them.
Fast forward ten months after hiring me, and our pipeline, messaging, sales team, partnerships, and methodologies have improved dramatically. At
this point, another chip manufacturer enters the picture and wants to acquire the company and its technology. But now everything in the company is more proven, and the risk is less for the acquiring company. The owners and the new acquiring company agreed quickly on the company’s value. The company was now worth 200% of what the founders initially thought just the previous year. The deal closed quickly and efficiently, with most employees finding great jobs at the new owner while some continued
with new and exciting adventures.
New customers, pipeline growth, and team growth caused a dramatic increase in the company’s
value. Undoubtedly, the software improved during that year, but much of that improvement was because of customer and prospect feedback. The new chip manufacturer thought the company was worth 267% compared to the previous suitor.
Two Tall Guys Talking Sales Podcast – Sales Leadership Mastery: How to Coach, Not Micromanage, Your Team – Episode 44
In this engaging episode of Two Tall Guys Talking Sales, Sean and Kevin don’t just identify the problems associated with micromanagement but provide actionable insights and solutions for how to evolve into an effective leader. Whether you’re just beginning in sales or leading a team, their candid conversation will offer you strategies to avoid micromanagement, build trust
within your team, and create a culture of success. Don’t miss this chance to learn from two seasoned sales veterans – tune in to this episode and take your sales leadership skills to the next level!
Two Tall Guys Talking Sales Podcast – Revamping Your Outbound Sales Approach: Value Proposition, Touch Points, and Tactics – Episode 43
In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O’Shaughnessey offer a practical, insightful guide to successfully navigating outbound sales in our new normal. They share their expertise in creating a compelling, unique value proposition, omnichannel outreach’s importance, and persistence’s role in sales. You’ll gain a wealth of
advice, from understanding your value in a specific industry to leveraging various outreach tools to streamline and enhance your prospecting process. Listen to this episode for a deep dive into the tactics and strategies that can reshape your approach to outbound sales.
A Vice President of Sales plays a critical role in the success of a business by overseeing and leading the sales team to achieve revenue targets. To be effective in their position, the VP of Sales must be able to focus on strategic decision-making and high-level planning while delegating operational tasks to a capable team. One way to facilitate this delegation is through a virtual assistant, who can perform various functions that support the VP of Sales and the sales team.
A virtual assistant is a professional who provides a range of administrative, technical, or creative assistance to clients remotely. Utilizing digital tools, they can handle tasks such as email and calendar management, data entry, event planning, and more complex tasks such as market research and report creation. This remote support allows business leaders and teams to delegate routine tasks, freeing them to focus on strategic responsibilities and higher-level work. Virtual assistants can work with individuals or organizations across various industries, offering flexibility and efficiency that can significantly contribute to productivity and business growth.
A virtual assistant can alleviate the routine tasks that often sidetrack a VP of Sales from their pivotal duties. Such an assistant could oversee the VP of Sales’ agenda, arrange meetings, and undertake administrative tasks like managing emails and inputting data. This delegation of duties allows the VP of Sales to concentrate on higher-level tasks, such as crafting sales tactics and nurturing relationships with critical clients.
Administrative and operational support to the sales team can also be delegated to a virtual assistant. They can contribute to tasks like lead generation, research, and qualification. They’re also capable of assisting with creating sales reports, managing the CRM, and conducting follow-up engagements with prospective clients post-sales meetings. By rendering these services, the virtual assistant permits the sales team to devote their efforts to their primary responsibilities, including fostering client relationships, closing sales, and driving revenue.
Virtual assistants can also be instrumental in helping VPs of Sales maintain organization and manage their responsibilities effectively. They can aid in preparing for meetings, orchestrating events, and arranging travel. They can also lend a hand in managing expenses and delegating tasks. This support enables the VP of Sales to remain on top of their obligations, leading to increased productivity and effectiveness.
VAs can inform the VP of Sales about industry trends and market intelligence. They can perform market research and competitor analysis, scrutinize sales performance metrics, and deliver insights to facilitate informed decision-making by the VP of Sales. By supplying this crucial information, the virtual assistant empowers the VP of Sales to make strategic decisions that bolster revenue growth.
Most importantly, a virtual assistant can assist the VP of Sales in fostering a robust sales culture. They can contribute to training the sales team on industry best practices, product knowledge, and sales techniques. They can also aid in organizing team-building activities and other initiatives to promote collaboration and teamwork. Through these efforts, the virtual assistant supports the VP of Sales in establishing a successful and efficient sales organization characterized by a powerful sales culture.
20 productivity-enhancing activities that a virtual assistant can perform to help a sales leader be:
Scheduling and managing appointments: A virtual assistant can schedule appointments, manage calendars, and set reminders.
Lead generation and qualification: A virtual assistant can help with research and identify potential customers, contact them to qualify them, and keep a record of progress.
Data entry and management: A virtual assistant can manage and organize customer data and sales records, keeping them up-to-date and accurate.
Email management: A virtual assistant can manage and filter email correspondence, respond to routine inquiries, and forward important messages to the sales leader.
Social media management: A virtual assistant can manage social media accounts, create content, and monitor engagement.
Sales report creation: A virtual assistant can create reports on sales performance, market trends, and competitor analysis.
Proposal and contract drafting: A virtual assistant can help prepare client proposals and contracts.
Conducting market research: A virtual assistant can conduct market research on industry trends, competitor analysis, and customer preferences.
CRM management: A virtual assistant can manage the sales leader’s customer relationship management (CRM) system, update records, and track sales activities.
Call screening: A virtual assistant can screen incoming calls, filtering out cold calls and telemarketing solicitations.
Meeting preparation: A virtual assistant can prepare meeting materials, including agendas, presentations, and reports.
Client communication: A virtual assistant can communicate with clients, respond to inquiries, and provide updates on sales progress.
Sales follow-up: A virtual assistant can follow up with potential customers after sales meetings, and track leads through the sales funnel.
Sales training: A virtual assistant can help train sales teams on best practices, product knowledge, and sales techniques.
Event planning: A virtual assistant can assist with planning and coordinating sales events, such as trade shows or conferences.
Travel arrangements: A virtual assistant can assist with booking flights, hotels, and transportation for sales trips.
Expense management: A virtual assistant can help manage sales expenses, keep track of receipts, and create expense reports.
Task delegation: A virtual assistant can delegate tasks to sales team members, follow up on their progress, and ensure timely completion.
Lead nurturing: A virtual assistant can help nurture leads and build relationships with potential customers over time.
Analytics and performance tracking: A virtual assistant can help track sales performance metrics, analyze data, and provide insights to help the sales leader make more informed decisions.
A virtual assistant can add significant value to the role of VP of Sales by providing support and assistance that allows the VP of Sales to focus on their core responsibilities. From managing day-to-day tasks to supporting the sales team, providing market insights and analytics, and promoting a strong sales culture, a virtual assistant can help a VP of Sales build a successful and effective sales organization.
New technologies are dramatically changing how businesses operate across all industries, from analytics to artificial intelligence and from automation to social media. As our world becomes more technologically advanced, so does the competitive landscape for salespeople looking to grow their organizations.
To stay ahead of this curve, salespeople must learn to embrace these growing technological trends and leverage them for competitive advantage to remain successful in today’s marketplace. In this video, we’ll explore how these modern tools can be powerful tools for sales growth!
What are some of the examples of technology that you use and can share with others?
Do you use any AI or artificial intelligence tools such as Grammarly, People.ai, Zoovu, Saleswhale, SalesDirector, Tact.ai, Exceed.ai, TopOpps, Veloxy, Troops, Dooly, Drift, Warmer.ai?
What calendar scheduling tool do you use?
What video conferencing tool do you prefer (or not prefer)?
Do you use CRM software? If so, which do you love and which do you hate?
What sales intelligence tools do you use?
Are you using any sales acceleration tools?
What do you use for sales analytics?
What is your favorite sales productivity tool?
Are you using any e-signature and document tracking tools that you could recommend?
What does your company use for marketing automation and ABM?
You can check out all of the 12 tips as soon as they are published here.
As we turn the page on a new year, it’s time for salespeople and sales managers to put their best foot forward by establishing efficient and practical time management habits.
Every successful salesman knows that prioritizing goals correctly, staying ahead of deadlines, and honing in on your target audience are hallmarks of a successful selling approach. By beginning the new year off with practical strategies for better utilization of time spent working, you can create more efficient systems that generate an increase in revenue.
We have all heard of the 12 days of Christmas. This post is part of my series of 12 posts on how to strongly start the new year and drive revenue for your company and you. No, you do not have to worry as I do not sing silly songs in this video.
This video discusses the perennial favorite resolution of improving time management. Some high-level thoughts:
Limit checking email
Stick to one task at a time
Schedule your day
What are your favorite time management tips? Leave a comment below and give some suggestions.
You can check out all of the 12 tips as soon as they are published here.
