Two Tall Guys Talking Sales Podcast – Part 2 – Building and Scaling Successful Sales Teams: A Conversation with Tim Warren of Helium SEO – Episode 28

Two Tall Guys Talking Sales Podcast – Part 2 – Building and Scaling Successful Sales Teams: A Conversation with Tim Warren of Helium SEO – Episode 28

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In this podcast, Tim Warren, CEO of Helium-SEO, discusses his approach to handling difficult situations in a sales environment. He emphasizes the importance of coaching opportunities and scaling through challenges or problems with existing salespeople. Tim shares his approach to handling a situation where an account manager did not provide the level of service they were supposed to, causing a client to feel that the service level had dropped. He stresses the importance of being open, honest, and transparent, taking responsibility, and having a plan to fix the issue. As a CEO, Tim wants to show his team how to take ownership and responsibility for handling similar situations and eventually be able to handle them independently.

Tim emphasizes the importance of building a strong culture in a business. According to Tim, a company’s culture should be grounded in its core values, which should guide the behavior and actions of every team member. The culture should be so strong that it feels like a cult, somewhere between a business and a religion. Tim believes that a strong company culture can significantly impact business success by attracting and retaining top talent and creating an environment where everyone feels valued, motivated, and committed to achieving the company’s goals.

To maintain the company’s culture, Tim emphasizes the importance of hiring according to core values and being strict with those values when people do not live up to them. He suggests promoting and praising team members who embody the company’s core values. By doing so, it reinforces the importance of these values and helps to maintain the culture. Overall, Tim believes that building and maintaining a solid company culture is essential for business success.

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Two Tall Guys Talking Sales Podcast – Building and Scaling Successful Sales Teams: A Conversation with Tim Warren of Helium SEO – Episode 27

Two Tall Guys Talking Sales Podcast – Building and Scaling Successful Sales Teams: A Conversation with Tim Warren of Helium SEO – Episode 27

By soshaughnessey0 Comments

In this podcast, Kevin and Sean talk to Tim Warren, the founder, and CEO of Helium SEO. Tim talks about his background and how he got into sales. He discusses his experience building technical engineering-focused SEO and SEM campaigns for mid-size and enterprise clients. He also explains how his company has been able to drive higher ROI for its clients.

Tim shares his leadership journey as a sales leader and how he has learned that star salespeople don’t always make great coaches. He emphasizes the importance of having a sales process in place and training salespeople effectively to ensure consistency in performance. Tim also talks about the challenges of growing a sales team, such as hiring the right people and scaling the team without sacrificing quality. He reinforces why his LinkedIn profile says he is “Recruiting rockstars to build Helium to $100M. Are you ready to take your career to the next level?”

This podcast provides insights into Tim Warren’s sales journey and his approach to building and leading successful sales teams.

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Two Tall Guys Talking Sales Podcast – Selling Yourself: The Importance of Personal Branding in Sales – A Conversation With Megan O’Hara – Episode 26

Two Tall Guys Talking Sales Podcast – Selling Yourself: The Importance of Personal Branding in Sales – A Conversation With Megan O’Hara – Episode 26

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Kevin and Sean continue to discuss the importance of staying relevant to customers and prospects.

In the first part of the podcast, Sean interviews Megan O’Hara of EasyIT about the challenges of reaching customers in the digital age, where everyone is bombarded with emails and messages. They discuss the importance of being authentic, providing value, and standing out from the competition. They also emphasize the need for salespeople to adapt to changing technology and stay up to date with new tools and platforms. They touch upon topics such as personal branding, content creation, and the role of social media in sales. Megan does this by sending out her video series called Mondays with Megan, and she goes into detail about how this helps her grow her business.

In the second part of the podcast, Kevin and Sean praise sales professional Megan for her effective approach to engaging with prospects and customers. They highlight the value of her short, actionable tips and tricks, which immediately benefit to her listeners. They also discuss the importance of constantly learning and improving, regardless of age or experience. They end the podcast by emphasizing the three things that every salesperson sells: their product, company, and themselves.

Overall, the podcast provides valuable insights and tips for sales professionals on how to stay relevant, provide value, and engage with customers in the digital age. It emphasizes the importance of authenticity, personal branding, and continuous learning and improvement. The podcast also highlights the potential impact of short, actionable content in driving customer engagement and business growth.

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Two Tall Guys Talking Sales Podcast – Part 2 of Communicate Your Value Proposition to Win More Deals with Kelly Crandall of Sales Xceleration and Next Level Strategies – Episode 25

Two Tall Guys Talking Sales Podcast – Part 2 of Communicate Your Value Proposition to Win More Deals with Kelly Crandall of Sales Xceleration and Next Level Strategies – Episode 25

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Kelly Crandall returns to Two Tall Guys Talking Sales for her second episode in two weeks. Kelly is an expert in sales after working in the corporate world, running a small business, providing Fractional Sales Leadership for her customers in Florida, and now is the Visionary for Sales Xceleration. 

This episode centers around building a strong value proposition and creating a sales strategy that resonates with customers. In this particular episode, the topic of discussion is the third area of the sales process and how it can help build trust with customers.

Kelly has agreed to stick around for the second episode, where she focuses on the validation needed to create trust.

A great sales strategy starts with answering the questions of why act and why act now. Then answer the question of why choose us. Then you need to validate that your product solves the problem so that you can have the conversation about trust (because #b2bsales is simply the transferring of the trust from the sales team to the prospect). The hosts and the guest emphasize the importance of covering all three areas to create a strong value proposition.

Kelly explains that proof is the key. Salespeople should be authentic, transparent, and empathetic while using data and statistics to support their claims. Testimonials, case studies, and stories help build trust with customers. The goal is to anticipate objections and provide proof in advance.

Salespeople transfer their trust in the product to the prospect. The hosts also explain that salespeople sell three things: the product, the company that makes the product, and themselves as salespeople. Building trust is an essential part of the selling process.

Validation events can be expensive for young companies. Owners should help get customer testimonials and create case studies to leverage for future sales pitches.

This podcast episode provides a comprehensive overview of creating trust and how it can help build customer revenue. Kelly emphasizes the importance of covering all three areas to create a strong value proposition. She provides practical tips on using proof to build trust and anticipate objections.

This podcast episode is a valuable resource for anyone looking to improve their sales strategy and build a stronger value proposition.

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Two Tall Guys Talking Sales Podcast – Focus on One or Two Key Topics in Your Weekly Sales Meeting – Episode 22

Two Tall Guys Talking Sales Podcast – Focus on One or Two Key Topics in Your Weekly Sales Meeting – Episode 22

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Your sales meeting should discuss the highest priority topics that require immediate attention. For broader issues, it is recommended to use other venues. To stay on point, it is important to control the agenda and flow of the meeting. Additionally, meeting minutes should be kept short and focused on action items to ensure that tasks are completed following the meeting.

Discussing one or two topics deeply rather than many topics lightly is recommended to promote growth. This will encourage open dialogue and feedback among team members, which can help to generate new ideas and insights. It is important not to play with new meeting tools until you are proficient to avoid wasting time.

Assigning specific tasks to individuals following each meeting is also essential to ensure that projects progress. Additionally, it is recommended to have a team member present at each meeting to learn leadership skills and be acknowledged for their contributions. Following these guidelines can make meetings more productive and focused, and the team can work together to achieve their goals.

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Two Tall Guys Podcast – Be Respectful – Start Team Meetings on Time, End on Time- Episode 21

Two Tall Guys Podcast – Be Respectful – Start Team Meetings on Time, End on Time- Episode 21

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Efficient and effective meetings are essential for the success of any business, and the EOS L10 meetings have become increasingly popular in recent times. It is important for all meetings to start and end on time, avoiding rewarding tardiness and respecting everyone’s schedule. It is crucial to address individuals who regularly arrive late in private. In addition, time management is key to ensuring that each topic is discussed within the allotted time frame, and sales meetings should be approached similarly to a sales call. By adhering to these guidelines, the sales department can increase productivity and achieve its goals promptly and efficiently.

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Two Tall Guys Talking Sales Podcast – Have a Reason To Hold a Sales Meeting- Episode 20

Two Tall Guys Talking Sales Podcast – Have a Reason To Hold a Sales Meeting- Episode 20

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Regular sales team meetings are essential to keep salespeople informed, productive, and on the same page. Before scheduling a sales team meeting, ensure a good reason for doing so. Possible topics for sales team meetings could include reviewing sales goals and strategies, discussing new leads, customer information, and product updates, recognizing salespeople for their accomplishments, pinpointing any areas of improvement, and brainstorming solutions as a team. Finally, make sure to end the meeting on a positive note! If a meeting isn’t necessary or appropriate after all, consider other ways to communicate with your sales team, such as through email or hosting an online webinar.

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Two Tall Guys Talking Sales Podcast – The Role of a Salesperson in Their 1:1 Meetings With a Manager – Episode 19

Two Tall Guys Talking Sales Podcast – The Role of a Salesperson in Their 1:1 Meetings With a Manager – Episode 19

By soshaughnessey0 Comments

In “The Role of a Salesperson in Their 1:1 Meetings With a Manager” podcast, the hosts, Sean and Kevin, dive into a salesperson’s crucial role in their one-on-one meetings with their manager. They discuss the importance of preparation and setting goals and objectives for the meeting while emphasizing the need to avoid micro-management. The podcast highlights the significance of tracking progress and updating managers on results and offers valuable tips on how to stay motivated and accountable during 1:1s. Overall, this podcast is an informative resource for sales professionals who want to make the most of their meetings with their managers and achieve their targets effectively.

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Two Tall Guys Talking Sales Podcast – Manage the Expectations of Upper Management for a Sales Turnaround Effort – Episode 18

Two Tall Guys Talking Sales Podcast – Manage the Expectations of Upper Management for a Sales Turnaround Effort – Episode 18

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In this episode, Sean and Kevin discuss the struggle of a sales turnaround. 

It is important to define what a turnaround means for your specific sales department, as the definition may vary depending on the nature of the business, the industry, and the competitive landscape. Once you have a clear understanding of what constitutes a successful turnaround for your team, you can start outlining a plan of action that meets or exceeds the expectations of upper management. This plan should be based on a thorough analysis of the current sales process, customer needs, and market trends and should be realistic and achievable within a specific timeframe.

Communication is key to any successful turnaround. You must share your plan with all sales team members and get their buy-in. This involves explaining the rationale behind the plan, outlining their specific roles and responsibilities, and addressing any concerns or objections they may have. Once everyone is on board, you can start executing the plan and tracking progress on a regular basis. Celebrating successes along the way is important to maintain team morale, but you should also stay focused on the ultimate goal and be prepared to adjust course as necessary based on feedback from management and results achieved. Following these steps can increase your chances of achieving a successful sales turnaround and positioning your department for long-term growth and profitability.

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